Job Title: Lead Digital Marketing Strategist & Senior Trainer
Company: TGC India
Location: South Extension, Delhi
Job Type: Full-Time
Experience Level: Senior / 5+ Years
About the Role
We are looking for a highly seasoned Digital Marketing Professional and Educator to step into a critical, hybrid leadership role at TGC Group. In this unique position, you will be the driving force behind our internal digital marketing efforts across all TGC Group websites, while also serving as the lead trainer for our digital marketing students.
If you are a practitioner who loves executing high-level campaigns and a mentor who is passionate about sharing advanced knowledgeand expert in Fit
Key Responsibilities
In-House Digital Marketing & Strategy:
- Site Management: Oversee and execute all digital marketing initiatives across TGC Group’s portfolio of websites.
- Traffic & Lead Gen: Drive organic and paid traffic, generate high-quality leads, and manage end-to-end conversion funnels.
- Performance Marketing: Design, implement, and scale profitable paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Advanced SEO: Lead Technical, On-Page, Off-Page, and Programmatic SEO initiatives to ensure our sites dominate search engine rankings.
- Analytics & Reporting: Monitor campaign performance, analyze website metrics (Google Analytics, Tag Manager, Search Console), and continuously optimize for better ROI.
Training & Curriculum Delivery:
- Core Instruction: Lead comprehensive digital marketing classes for students, ensuring they gain practical, up-to-date industry knowledge.
- Specialized Course Delivery: Teach tailor-made, advanced modules focusing on Programmatic SEO, Performance Marketing, Social Media Marketing (SMM), and emerging industry trends.
- Curriculum Development: Continuously update course materials to ensure the curriculum reflects the absolute latest algorithms, tools, and marketing strategies.
- Mentorship: Guide students through live projects, case studies, and practical assignments to build their hands-on expertise and portfolios.
Required Skills & Qualifications
- Experience: 5+ years of hands-on, verifiable experience in digital marketing, with a proven track record of managing successful SEO and Performance Marketing campaigns.
- Training Background: Prior experience in teaching, training, or mentoring students/junior marketers is highly preferred. You must be comfortable presenting to a room (or virtual room) and explaining complex concepts simply.
- Technical Mastery: Deep understanding of Programmatic SEO, programmatic advertising, advanced social media strategies, and scaling performance marketing budgets.
- Tool Proficiency: Expert in Google Analytics, Google Ads, Meta Business Manager, Ahrefs/SEMrush, WordPress, and marketing automation tools.
- Communication: Exceptional verbal and written communication skills; you must be an engaging speaker and a clear instructor.
Why Join TGC Group?
- Impactful Dual Role: Keep your hands in the trenches of live marketing while shaping the next generation of digital marketers.
- Dynamic Environment: Work with a creative, driven team in an educational setting that values innovation.
How to Apply
Please submit your updated resume along with a brief cover letter or portfolio highlighting your most successful digital marketing campaign and your experience in training or public speaking.
Pay: ₹400,000.00 - ₹500,000.00 per year
Benefits:
- Cell phone reimbursement
- Paid sick time
Work Location: In person
