About Gavins
At Gavins, we connect deeply with our customers. We are looking for a data-driven, customer-obsessed CRM Professional to join our team. In this role, you will be the mastermind behind our customer lifecycle journeys, turning data into personalized experiences that drive engagement, retention, and loyalty.
If you love blending creativity with analytics and know how to make a brand feel like a friend, we want to hear from you.
What You’ll Do (Responsibilities)
- Campaign Strategy & Execution: Design, build, and deploy end-to-end CRM campaigns across multiple channels, including Email, SMS, Push Notifications, and In-App messaging.
- Lifecycle Marketing: Map out and optimize the customer journey—from welcome flows and onboarding to re-engagement and win-back strategies.
- Segmentation & Personalization: Analyze customer data to create highly targeted audience segments, ensuring the right message reaches the right person at the right time.
- A/B Testing & Optimization: Continuously test subject lines, content layouts, send times, and CTAs to maximize open rates, click-through rates, and conversions.
- Data & Reporting: Monitor daily and weekly campaign performance, track KPIs (ROI, CLV, churn rate), and translate complex data into actionable insights for the team.
- Cross-Functional Collaboration: Partner with Creative, Content, and Product teams to align messaging and ensure a seamless brand experience.
Who You Are (Requirements)
- Experience: 2–4 years of hands-on experience in CRM, email marketing, or lifecycle marketing.
- Tech Stack: Proficiency with major CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, or ActiveCampaign).
- Analytical Mindset: Comfortable working with data, Excel, and analytics tools to track performance and user behavior.
- Strong Copywriting Skills: Ability to write or guide compelling, action-oriented copy that aligns with the Gavins brand voice.
- Detail-Oriented: A hawk-eye for detail—no broken links, typos, or formatting errors escape your notice before hitting "Send."
Pay: From ₹18,000.00 per month
Work Location: In person
