Job Detail: MSR (Market Sales Representative)
Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM
Business development
- Identify, convert and engage new influencers as per targets
- Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
- Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers
Influencer management and expansion
- Own Influencer engagement and targets for the area and ensure 100% adherence to plan
- Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
- Lead site visits for contractors in the area and drive conversions and engagement
- Conduct regular electrician meets and contractor meets as per plan – discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
- Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
- Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.
Process initiatives
- Complete trainings as per the defined training calendar
- 100% adherence to KPI monitoring process
Skills & Functional Competencies
- Goal oriented: Proven history of sales record, sets clear priorities & meets targets
- Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
- Excellent sales and negotiation skills, and high commercial and business awareness
- High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers
- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
- Self-starters, resilient, resourceful, and able to perform under pressure
- High market presence & regular interaction with all stakeholders, should know the geography well
Specific Experience
Total experience in the range 2-3 years with relevant experience of 1+ year as a LAS/Promoter/Distributor salesman etc in retail market
