A Digital Marketing Executive is responsible for executing online marketing campaigns across SEO, social media, PPC, email, and content channels, with a strong focus on analytics and lead generation. The role blends creativity with technical expertise to drive brand awareness, traffic, and conversions.
Key Roles & Responsibilities
1. Campaign Execution
- Run PPC ads on Google Ads, Meta Ads, and other platforms.
- Monitor ad performance and optimize for ROI and conversion rates.
- Assist in SEM initiatives including keyword bidding and targeting.
2. Content & SEO
- Create and update website content using CMS tools like WordPress.
- Perform keyword research and implement on-page SEO improvements.
- Audit blogs and articles for semantic SEO signals.
3. Social Media Management
- Develop and post content across Facebook, Instagram, LinkedIn, and Twitter.
- Engage with audiences to build brand presence and community.
- Track trends to identify growth opportunities.
4. Email & CRM
- Manage subscriber lists and execute automation workflows (Mailchimp, HubSpot).
- Support newsletters and drip campaigns to nurture leads.
- Coordinate with CRM tools like Salesforce or Zoho for lead tracking.
5. Analytics & Reporting
- Use GA4 and other analytics tools to monitor traffic, conversions, and engagement.
- Prepare weekly/monthly reports highlighting KPIs such as ROAS, CAC, and CRO.
- Recommend optimization strategies based on data insights.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
