Digital Advertising Specialist
Job Description:
The Digital Advertising Specialist will execute multi-channel advertising campaigns for our auto dealer customers. The Digital Advertising Specialist will be responsible for delivering against established performance goals and ensuring timely responses to requests and communications in alignment with defined SLAs. The Digital Advertising Specialist utilizes advertising expertise in Search Engine Marketing, Display, Social, and Video Advertising services, as well as Account Management, to drive desired client campaign performance. The Specialist will work closely with Digital Advertising Consultants to support client strategy, provide campaign insights, and ensure seamless communication between the client and internal teams.
Essential Functions:
Monitor and analyze paid campaigns on Google, Bing, Facebook and other social platforms and make regular proactive changes to improve account performance.
Respond to requests and communications in a timely manner, based on SLAs set by the company
Identify and present new opportunities/areas of growth that will improve account’s ability to achieve desired outcomes.
Gather, analyze and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to DA Consultants.
Create custom presentations to maintain post-sales activities with a goal to increase account revenues (campaign reports, up-sell, and cross sell opportunities)
Execute and present results of key initiatives
Identify opportunities to enhance a client's advertising portfolio
Ensure that accounts meet client defined budget and metric goals
Optimize accounts on a regular basis based on best practices outlined by the company
Deploy A/B testing and CRO tactics to improve account performance
Required Skills/Experience:
Bachelor’s Degree or equivalent experience
1+ year customer service experience
1+ year experience managing digital campaigns
Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
Proficient in Excel, Microsoft Word and Outlook
Preferred Skills/Experience:
Google Analytics Certification
Google AdWords and Bing Ads Certifications
Knowledge of programmatic platforms
Knowledge of Google Analytics or other bid optimization tools
Experience as a PPC analyst
Prior experience with account management software such as (Fluency, Kenshoo, Marin, Doubleclick
Project management experience
Automotive marketing / automotive internet experience
Prior experience with digital marketing agencies
Preferred Skills/Experience:
Google Analytics Certification
Google AdWords and Bing Ads Certifications
Experience as a PPC analyst
Automotive marketing / automotive internet sales experience
Prior experience with digital marketing agencies
Competencies
Communication Proficiency
Adaptability
Initiative
Use of Technology
