Job Description – Performance Manager, Digital Marketing
Position: Performance Manager – Digital Marketing
Experience: 5+ Years
Salary: Up to ₹ 8 LPA
Working Hours: 9:00 AM – 6:00 PM
Weekly Off: All Sundays and 2nd & 4th Saturdays
Role Overview
We are looking for an experienced Performance Manager – Digital Marketing to plan, execute, optimize, and scale paid digital marketing campaigns across multiple platforms.
The role will primarily focus on paid social media, campaign performance, funnel optimization, analytics, ROI improvement, and budget management. The candidate should be highly analytical and capable of using campaign data to improve conversions and overall marketing efficiency.
Key Responsibilities
Paid Media Management
- Plan and execute paid advertising campaigns across:
- Meta – Facebook & Instagram
- Google Display and YouTube
- LinkedIn for B2B campaigns
- Snapchat and TikTok, wherever applicable
- Define campaign objectives including reach, traffic, lead generation, and conversions.
- Manage campaign budgets, pacing, audience targeting, lookalike audiences, custom audiences, and retargeting.
- Continuously optimize campaigns for CPA, ROAS, CTR, CPC, leads, and conversions.
Performance Tracking & Analytics
- Monitor campaign KPIs including:
- Reach and impressions
- Engagement
- Leads and conversions
- Purchases
- Cost per lead / cost per sale
- Work with tools such as Meta Ads Manager, Google Analytics, GA4, Pixels, and Conversion APIs.
- Prepare weekly and monthly performance reports.
- Translate campaign data into actionable recommendations for improving results.
Funnel & Conversion Optimization
- Build and manage full-funnel marketing strategies covering:
- Awareness
- Consideration
- Conversion
- Retargeting
- Identify the right creatives for each funnel stage.
- Decide when ad creatives should be refreshed.
- Work with the marketing and web teams to improve landing pages and conversion flows.
Creative Performance
- Collaborate closely with designers, video editors, and copywriters.
- Use performance data to guide:
- Creative hooks
- Reels, static ads, carousels, and UGC formats
- Calls-to-action
- Run A/B tests across creatives, copies, and audiences.
Budget & ROI Ownership
- Manage monthly digital advertising budgets.
- Ensure efficient utilization of advertising spend.
- Identify underperforming campaigns and reduce wasted spend.
- Scale winning campaigns.
- Forecast campaign performance and expected results.
Market & Competitor Analysis
- Track platform and algorithm updates across Meta, Google, and other advertising platforms.
- Monitor industry benchmarks and competitor advertising strategies.
- Adapt campaigns based on platform and market changes.
Internal Collaboration
The role will work closely with:
- Social Media Manager
- Content and Creative teams
- Designers and Video Editors
- Sales / CRM teams for lead quality feedback
- Agency partners, wherever applicable
Required Skills
- Minimum 5 years of relevant performance marketing / digital advertising experience
- Strong expertise in paid media platforms
- Strong analytical and performance-driven mindset
- Good understanding of digital marketing funnels and conversion optimization
- Proficiency in Excel / Google Sheets and reporting
- Ability to evaluate creatives based on campaign data
- Strong understanding of CPA, ROAS, CPC, CTR, and conversion metrics
- Ability to optimize and scale campaigns profitably
Pay: ₹700,000.00 - ₹800,000.00 per year
Work Location: In person
