Senior Performance Marketing & SEM Specialist
Location: Korattur, Chennai
Experience: 3–4 Years
Salary: ₹20,000 – ₹40,000 per month
Job Type: Full-Time | Work From Office
Job Description
RD Bytes is looking for an experienced Senior Performance Marketing & SEM Specialist who can independently manage paid advertising campaigns, optimize marketing performance, and drive measurable business growth.
The ideal candidate should have strong expertise in Google Ads, Meta Ads, SEM, Performance Marketing, Lead Generation, and Campaign Optimization with experience handling advertising budgets of ₹10 Lakhs+.
Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Manage and scale high-budget campaigns while achieving ROI and ROAS targets.
- Handle SEM campaigns including Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
- Perform keyword research, competitor analysis, audience targeting, and campaign planning.
- Optimize campaigns based on CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Set up and monitor conversion tracking, pixels, events, and analytics.
- Develop lead generation strategies to improve lead quality and reduce acquisition costs.
- Conduct A/B testing for ads, creatives, landing pages, and audiences.
- Analyze campaign performance and prepare regular reports with actionable insights.
- Stay updated with the latest trends in paid advertising, AI marketing tools, and digital platforms.
- Collaborate with content, design, SEO, and development teams for campaign execution.
Required Skills
- 3–4 years of hands-on experience in Performance Marketing & SEM.
- Strong experience in Google Ads and Meta Ads Manager.
- Experience managing ₹10 Lakhs+ advertising budgets.
- Excellent knowledge of:
- Google Search Ads
- Display Advertising
- Performance Max Campaigns
- Remarketing Campaigns
- Conversion Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel & Events Setup
- Strong analytical and problem-solving skills.
- Ability to optimize campaigns and improve ROI.
- Good communication and reporting skills.
Preferred Qualifications
- Google Ads Certification is an added advantage.
- Experience working with multiple industries or client accounts.
- Knowledge of landing page optimization and marketing funnels.
Key Performance Metrics
- ROAS Improvement
- Lead Generation & Quality
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate Optimization
- Campaign ROI
- Budget Utilization Efficiency
If you have experience scaling paid campaigns and managing large advertising budgets, we would love to hear from you.
Pay: ₹20,000.00 - ₹40,000.00 per month
Experience:
- Performance marketing: 1 year (Preferred)
Work Location: In person
