Care Global Education is looking for an energetic, organised and results-focused Marketing & Student Recruitment Lead to lead our marketing, student engagement and business development activities.
Key Responsibilities
- Lead generation: Develop and implement strategies to generate new student enquiries and convert prospective leads into enrolments.
- Social media marketing: Lead the organisation's social media presence, including planning and coordinating promotional content, campaigns and regular engagement across relevant platforms.
- Student engagement: Communicate confidently with prospective students and parents, understand their educational needs and provide appropriate information and guidance.
- Marketing leadership: Take overall responsibility for planning and coordinating day-to-day marketing and student recruitment activities.
- Team leadership: Lead, motivate and coordinate members of the marketing and student support team, setting clear priorities and monitoring performance.
- Campaign planning: Design and implement online and offline marketing campaigns to increase awareness of Care Global Education and its educational programmes and services.
- New marketing approaches: Identify, develop and test innovative approaches to student recruitment, digital marketing, partnerships and community engagement.
- Partnership development: Build relationships with schools, colleges, training providers and other relevant organisations to create new recruitment and referral opportunities.
- Monitoring and evaluation: Track enquiries, lead conversion, campaign performance and recruitment outcomes, and use this information to continuously improve marketing activities.
- Business growth: Work closely with the management team to identify new educational opportunities, target markets and strategies that support the continued growth of Care Global Education.
We Are Looking For Someone Who
Is confident in communication and speaking with students and parents, has an interest in marketing and social media, can take initiative and lead a small team, and is enthusiastic about developing new ideas to grow an established education business.
Qualifications, Experience & Skills
- BBA, MBA or another relevant qualification in Marketing, Business Administration, Management, Commerce or a related discipline. Candidates with equivalent relevant professional experience will also be considered.
- Minimum 2 years of relevant experience in marketing, sales, business development, education or student recruitment.
- Previous experience in student recruitment, educational consultancy or the education sector is preferred.
- Strong English language skills, both spoken and written.
- Excellent communication, interpersonal and presentation skills.
- Confidence in speaking with students, parents, educational institutions and external partners.
- Experience or good working knowledge of social media and digital marketing.
- Ability to generate leads, follow up enquiries and contribute towards student recruitment targets.
- Strong team leadership and people-management skills, with the ability to motivate and coordinate a small team.
- Good planning, organisational and problem-solving skills.
- Ability to work independently, take initiative and develop new ideas.
- A results-focused approach with the ability to monitor and evaluate the effectiveness of marketing activities
To Apply:
Please send your CV and a brief introduction to [email protected]
Pay: ₹15,000.00 - ₹18,000.00 per month
Work Location: In person
