We are looking for a passionate and results-driven Digital Marketing Specialist to manage and execute end-to-end digital marketing activities. The candidate should be capable of handling social media marketing, SEO, paid ads, content planning, lead generation, and performance reporting to improve brand visibility and drive business growth.
Key Responsibilities
- Develop and execute digital marketing strategies across platforms
- Manage social media pages (Instagram, Facebook, LinkedIn, YouTube)
- Plan content calendars, create captions, and coordinate creatives
- Run and optimize paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads)
- Perform SEO activities (keyword research, on-page SEO, off-page SEO)
- Improve website traffic and conversions through organic and paid methods
- Generate leads and manage campaign performance for better ROI
- Execute email marketing and WhatsApp marketing campaigns
- Track campaign results using Google Analytics and prepare reports
- Monitor competitors and suggest new growth opportunities
- Coordinate with design, content, and sales teams for marketing requirements
- Maintain marketing data, leads, and reporting sheets regularly
Required Skills & Qualifications
- Basic to strong knowledge of Digital Marketing concepts
- Knowledge of SEO, SEM, SMM, PPC, and lead generation
- Familiarity with Google Analytics, Google Search Console, and Meta Business Suite
- Basic understanding of Canva and content creation tools
- Strong communication and creativity skills
- Ability to analyze marketing data and improve performance
- Experience with WordPress or website updates is an added advantage
Preferred Tools Knowledge
- Google Ads, Meta Ads Manager
- GA4, Search Console
- Canva / Photoshop (basic)
- Mailchimp / Zoho Campaigns
- WordPress (basic)
- Excel / Google Sheets reporting
Key Performance Indicators (KPIs)
- Leads generated and conversion rate
- Website traffic growth
- Social media engagement and follower growth
- Campaign ROI and cost per lead
- SEO ranking improvements
Benefits
- Growth opportunities in Digital Marketing
- Performance-based incentives
- Hands-on learning and training support
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
