About the Role
We are looking for a performance marketer who has built and managed paid acquisition at a D2C brand. You will own campaign operations across Google and Meta, work closely with the creative and product teams, and be directly responsible for revenue from paid channels.
This is a hands-on role. You will run campaigns, manage tracking, interpret data, and act on it.
Key Responsibilities
Paid Media
- Plan, launch, and optimise campaigns on Google Ads (Search, Shopping, Display, Performance Max) and Meta Ads (Facebook and Instagram).
- Drive qualified traffic and conversions to the Shopify store.
- Manage budgets with a clear focus on CAC and ROAS efficiency.
Shopify and Conversion
- Monitor funnel performance across the Shopify store and identify opportunities to improve CVR, AOV, and checkout completion.
- Collaborate with internal teams on landing page and UX improvements that affect conversion.
Tracking and Analytics
- Set up and manage conversion tracking across Google Tag Manager, Meta Pixel, GA4, and Shopify analytics.
- Implement and maintain Meta CAPI and other server-side tracking solutions.
- Build performance dashboards and generate actionable weekly and monthly reports.
- Understand COD-heavy attribution dynamics and account for RTO patterns in performance reads.
Growth and Experimentation
- Run structured A/B tests on creatives, audiences, and landing pages.
- Identify new acquisition channels and scaling opportunities.
- Brief creative teams on ad formats and messaging based on performance data.
- Manage retargeting strategies and customer lifecycle funnels.
What We're Looking For
- 2+ years of performance marketing experience at a D2C or e-commerce brand. Candidates with agency backgrounds are welcome, but must have worked directly on a brand's paid account with ownership of outcomes.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Solid working knowledge of Shopify, GA4, and Google Tag Manager.
- Familiarity with Meta CAPI and marketing API integrations.
- Experience with attribution tools (AppsFlyer, Adjust, or similar).
- Understanding of the COD-prepaid split and its impact on return-on-ad-spend reads in Indian D2C.
- Comfort with CRM and WhatsApp retargeting tools is an advantage.
- Strong analytical instincts. You can build a read from raw data, not just dashboards.
What Success Looks Like
- Revenue generated from paid channels
- ROAS, net of returns
- Customer Acquisition Cost (CAC)
- Conversion rate on Shopify
- Tracking accuracy and attribution coverage
Pay: ₹100,000.00 - ₹125,000.00 per month
Benefits:
Work Location: In person
