Job Title: Performance Marketing Executive
Company: Vected Technologies Pvt. Ltd.
Location: Indore (Work from Office)
Experience: 1+ Years
Employment Type: Full-Time
Joining: Immediate Joiners Preferred
Job Summary
Vected Technologies Pvt. Ltd. is seeking a dynamic and results-driven Performance Marketing Executive to drive digital marketing initiatives, optimize paid campaigns, generate high-quality leads, and enhance the company's online presence. The ideal candidate should have hands-on experience in performance marketing, SEO, social media marketing, and campaign analytics.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Monitor and improve campaign performance based on KPIs such as CPL, CPC, CTR, ROAS, and Conversion Rate.
- Execute On-Page, Off-Page, and Technical SEO strategies to improve website rankings and organic traffic.
- Manage and optimize Google My Business (GMB) listings to strengthen local search visibility and customer engagement.
- Develop and manage social media content calendars, including posts, reels, and promotional campaigns.
- Create compelling ad copies, marketing content, and video scripts in collaboration with the creative team.
- Coordinate video and photo shoots to support branding and marketing initiatives.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Track campaign performance, analyze data, and prepare weekly/monthly marketing reports with actionable insights.
- Collaborate with Sales, Design, and Management teams to achieve lead generation and business growth objectives.
Required Skills
- Meta Ads Manager
- Google Ads
- LinkedIn Ads
- Google Analytics (GA4)
- Google Search Console
- Google My Business (GMB)
- SEO (On-Page, Off-Page & Technical)
- Meta Pixel & Conversion Tracking
- Keyword Research & Competitor Analysis
- Campaign Planning & Performance Optimization
- Budget Management & ROI Analysis
- Social Media Marketing
- Content Writing & Script Writing
- Strong Communication, Coordination, and Analytical Skills
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
- Minimum 1+ years of hands-on experience in Performance Marketing or Digital Marketing.
- Experience in Lead Generation, Education, IT Services, EdTech, or Training Industry will be an added advantage.
- Google Ads, Meta Blueprint, or other Digital Marketing certifications are preferred.
- Immediate Joiners will be given preference.
Pay: ₹12,500.00 - ₹26,200.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
