Role Overview:
We are looking for a highly skilled and result-oriented Digital Marketing & Performance Marketing Specialist with 3+ years of hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have a strong analytical mindset, deep platform knowledge, and the ability to manage end-to-end paid campaigns that drive performance and revenue.
Key Responsibilities:
Performance Marketing (Core)
- Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
- Manage full-funnel campaigns including lead generation, app installs, and e-commerce conversions
- Monitor campaign performance and continuously optimize for CPA, ROAS, CTR, and conversions
- Conduct A/B testing on creatives, ad copies, landing pages, and audience targeting
Campaign Strategy & Execution
- Develop performance marketing strategies aligned with business goals
- Identify target audiences and create high-converting campaign structures
- Allocate and manage budgets efficiently across platforms
- Ensure timely campaign launches and delivery within defined KPIs
Analytics & Reporting
- Track and analyze performance using Google Analytics, Meta Business Manager, and other tools
- Generate daily/weekly/monthly performance reports with actionable insights
- Identify trends, gaps, and opportunities to improve campaign performance
Creative & Landing Page Coordination
- Collaborate with design and content teams for ad creatives
- Suggest high-performing ad formats, hooks, and messaging
- Work with web/landing page teams to improve conversion rates
Optimization & Scaling
- Continuously optimize campaigns for better ROI and scalability
- Implement advanced strategies like retargeting, lookalike audiences, and funnel optimization
- Stay updated with platform algorithm changes and industry trends
Key Requirements:
- 3+ years of hands-on experience in performance marketing
- Proven expertise in Google Ads & Meta Ads
- Strong understanding of conversion tracking, pixels, and analytics tools
- Experience in handling monthly ad budgets and scaling campaigns
- Analytical mindset with strong data interpretation skills
- Good communication and coordination skills
- Ability to work in a fast-paced, target-driven environment
Contact: 9708343473
Mail: [email protected]
Job Types: Full-time, Permanent
Pay: From ₹25,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
