• Positioning and messaging—sharpening how FlytBase talks about itself across verticals, personas, and use cases. You'll define the narrative, not just document it. • Sales enablement—battlecards, pitch decks, one-pagers, objection handling guides, and competitive comparisons. The stuff sales actually pulls up before a call. • Product launches—working cross-functionally with product, engineering, and marketing to ensure new features and releases land with the right story, materials, and market awareness. • Competitive intelligence—tracking the landscape, understanding alternatives, and keeping sales and leadership informed on how we win (and where we're vulnerable). • Customer evidence—building a library of case studies, testimonials, and reference customers that make the value tangible. • Buyer and market research—understanding what enterprise buyers care about, how they evaluate solutions, and what's blocking deals. • Partner marketing—working with 50+ integration partners to ensure co-marketing efforts are consistent, accurate, and compelling.
