About the Role
We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid advertising campaigns to drive sales and maximize return on ad spend.
Responsibilities
- Manage Meta Ads (Facebook & Instagram).
- Manage Google Ads campaigns.
- Plan and optimize campaigns for conversions.
- Track ROAS, CPA, CPC, CTR, CPM, and conversion rates.
- Install and manage Meta Pixel and Google Analytics.
- Conduct A/B testing for creatives, audiences, and landing pages.
- Prepare weekly and monthly campaign reports.
- Coordinate with the creative team for ad creatives.
- Monitor budgets and optimize ad spend.
- Analyze customer behavior and improve campaign performance.
Requirements
- Experience with Meta Ads Manager.
- Experience with Google Ads.
- Understanding of Google Analytics.
- Strong analytical skills.
- Experience with Shopify stores is preferred.
- Ability to work independently and meet targets.
Key Skills
- Meta Ads
- Google Ads
- Google Analytics
- Shopify
- Excel/Google Sheets
- Performance Reporting
KPIs
- ROAS
- CPA
- CTR
- Conversion Rate
- Revenue Generated
- Customer Acquisition Cost (CAC)
Pay: ₹10,083.37 - ₹41,062.30 per month
Work Location: Hybrid remote in Surat, Gujarat
