About the job
We are looking for a results-driven Performance Marketing Manager to lead our paid marketing initiatives across digital channels. In this role, you will be responsible for planning, executing, and optimizing high-performing campaigns across Meta, Google, and YouTube to drive lead generation, customer acquisition, and revenue growth. The ideal candidate has a strong analytical mindset, hands-on experience with performance marketing platforms, and a passion for data-driven decision-making.
Responsibilities:
Campaign Planning & Execution
- Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube.
- Develop campaign strategies aligned with business objectives, including lead generation, conversions, and brand awareness.
- Ensure campaigns are set up with accurate targeting, tracking, and conversion measurement.
Performance Monitoring & Optimization
- Continuously monitor campaign performance and optimize targeting, bidding strategies, budgets, and placements to maximize ROI.
- Analyze campaign metrics such as CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition costs.
- Identify trends and provide actionable recommendations to improve campaign performance.
Testing & Experimentation
- Conduct A/B testing of ad creative, copy, audience segments, and landing pages to improve campaign effectiveness.
- Collaborate with the creative and content teams to develop high-performing ad creatives and messaging.
- Implement data-driven optimization strategies based on test results and campaign insights.
Analytics & Reporting
- Track and analyze campaign performance using Google Analytics (GA4), Meta Ads Manager, Google Ads Manager, and other analytics tools.
- Prepare regular performance reports and dashboards, highlighting key insights, learnings, and optimization opportunities.
- Monitor attribution and conversion tracking to ensure accurate performance measurement.
Budget & Performance Management
- Manage advertising budgets efficiently to maximize campaign performance while maintaining cost efficiency.
- Optimize bidding strategies and budget allocation across channels based on campaign objectives and performance.
- Forecast campaign outcomes and recommend investment strategies to achieve business goals.
Requirements:
· 3–6 years of hands-on experience in Performance Marketing or Paid Media.
· Strong expertise in Meta Ads Manager, Google Ads, YouTube Ads, and Google Analytics (GA4).
· Proven experience managing lead generation and conversion-focused campaigns.
· Solid understanding of audience targeting, conversion tracking, attribution models, and campaign optimization.
· Excellent analytical, problem-solving, and reporting skills.
· Strong communication and collaboration skills with the ability to work cross-functionally.
· Collaboration skills.
Pay: ₹38,000.00 - ₹48,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Panchkula, Haryana: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Performance marketing: 3 years (Required)
- Meta ads: 3 years (Required)
Work Location: In person
