Job Title: SEO & Digital Marketing Specialist
Department: Marketing
Location: Sector 70, Noida
Employment Type: Full-Time
Job Summary
We are looking for a result-oriented SEO & Digital Marketing Specialist to improve our online presence, generate quality leads, and enhance brand visibility. The candidate will be responsible for Search Engine Optimization (SEO), website maintenance, Google Ads management, and Google My Business (GMB) optimization.
Roles & ResponsibilitiesSearch Engine Optimization (SEO)
- Perform on-page and off-page SEO activities to improve website rankings.
- Conduct keyword research and competitor analysis.
- Optimize website content, meta tags, images, and landing pages.
- Monitor website performance and implement SEO best practices.
- Generate monthly SEO reports and track keyword rankings.
Website Management & Maintenance
- Maintain and regularly update the company website.
- Ensure website functionality, speed optimization, and mobile responsiveness.
- Coordinate with developers/designers for website improvements and updates.
- Monitor website security and troubleshoot technical issues.
Google Ads Management
- Plan, create, and manage Google Ads campaigns.
- Optimize campaigns to improve lead generation and ROI.
- Monitor ad performance, budgets, and conversion rates.
- Conduct A/B testing and audience targeting for better results.
Google My Business (GMB) Management
- Manage and optimize Google My Business profiles for all clinic locations.
- Update business information, services, photos, and offers regularly.
- Monitor and respond to customer reviews professionally.
- Improve local SEO rankings and visibility on Google Maps.
Reporting & Analytics
- Track website traffic, conversions, and marketing performance using Google Analytics and Search Console.
- Prepare monthly performance reports with actionable insights.
- Suggest and implement strategies to improve digital marketing results.
Requirements
- Bachelor's degree in Marketing, IT, Business, or a related field.
- Minimum 1–3 years of experience in SEO and Digital Marketing.
- Hands-on experience with Google Ads, Google Analytics, Search Console, and GMB.
- Knowledge of WordPress or other CMS platforms.
- Understanding of SEO tools such as SEMrush, Ahrefs, Ubersuggest, or similar.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Preferred Skills
- Experience in healthcare, aesthetics, or skin & hair clinic marketing.
- Basic knowledge of graphic design and social media marketing.
- Ability to manage multiple projects and locations simultaneously.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
