Who are we?
Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
Job Description: Deputy Director – Revenue Planning & Demand ManagementAbout the RoleWe are looking for a strategic, highly analytical, and execution-focused Deputy Director – Revenue Planning & Demand Management to lead our sell-side demand management engine. Operating at the core of platform monetization, you will shape category-level demand across pricing, visibility, and customer acquisition levers while balancing growth targets with category profitability.In this leadership role, you will lead a team of 3–4 planning professionals, manage end-to-end platform and category-level revenue targets, and program manage large-scale horizontal initiatives across Marketing, Product, Category Sourcing, and Supply Chain.Key Responsibilities1. Team Leadership & Strategic Governance
- Lead, mentor, and build a high-performing team of 3–4 planning managers and analysts driving day-to-day Revenue and Traffic management.
- Act as the strategic bridge between category buy-side teams, central growth teams, and executive management to align demand generation with supply availability.
- Influence cross-functional stakeholders across Brand, Sourcing, Product, and Tech to achieve top-line platform revenue and profitability goals.
2. Revenue & Traffic Planning (Annual, Monthly & Hourly)
- End-to-End Planning: Draft and own granular Annual, Monthly, Daily, and Hourly revenue plans along with key platform input metrics (Traffic, DAU, MAU, Monthly Active Customers/MAC) for both Business-As-Usual (BAU) and high-volume flagship events.
- Segmentation & Modeling: Drive revenue planning across deep customer and business dimensions—including Business Units, Geographies, Seasons, Purchase Recency, and Purchase Sequences.
- Planning Automation: Modernize and automate the planning infrastructure by partnering with Data Science teams to build predictive planning models, reducing planning cycle lead times.
- Holistic Process Mapping: Map end-to-end business processes and metrics to understand cross-functional impacts on revenue leaks/losses and build corrective buffers into targets.
3. Day-to-Day Revenue Management & Event Execution
- Real-time Performance Oversight: Actively monitor core commercial and funnel metrics (Traffic, Conversion Rate, Gross Margin, Revenue Per User/RPU, Customer Acquisition) and execute real-time interventions when targets diverge.
- Flagship Event Command: Lead high-revenue events (e.g., major sale properties) by managing war rooms, facilitating real-time problem-solving sessions, and coordinating cross-functional execution under high pressure.
- Comprehensive Reporting: Design and implement 360-degree executive dashboards and health monitors to give leadership real-time visibility into portfolio health.
4. Growth Initiatives & Horizontal Program Management
- Funnel & Traffic Growth: Partner closely with Performance Marketing and Brand Marketing to drive top-of-the-funnel traffic goals, optimize acquisition costs, and maximize platform ROI.
- Cross-Functional Program Management: Program manage selection expansion, customer experience enhancements, and supply chain readiness across horizontal functions to support top-line scaling.
- New Revenue Avenues: Conceptualize, test, and launch innovative revenue streams, custom promotional properties, tiered offer structures, and strategic monetization frameworks.
Qualifications & Key Requirements
- Education: MBA or Master's degree in Business, Economics, Finance, Engineering, or a related quantitative discipline from a premier institution.
- Experience: 7–10+ years of progressive experience in Revenue Management, Category Planning, Demand Planning, or E-commerce Monetization (with demonstrated experience managing direct reports).
- Cross-Functional Mastery: Proven ability to program manage complex initiatives across Product, Sourcing, Performance Marketing, and Supply Chain.
- Analytical Excellence: Exceptional capability in handling massive datasets, formulating hypotheses, structuring unstructured business problems, and applying statistical analysis to commercial strategy.
- Communication & Leadership: Strong executive presence with stellar communication and interpersonal skills; adept at driving consensus and accountability among senior leadership and matrixed teams.
