Sr. Sales Manager – IVD / Medical Diagnostics
Location: Lucknow, Uttar Pradesh
Territory: Uttar Pradesh, Uttarakhand & Bihar
Experience: 3–5 Years
Employment Type: Full-Time
Industry: Medical Devices / IVD / Diagnostics
Salary: As per industry & experience of the candidate
About the Role
We are looking for a dynamic, result-oriented, and customer-focused Sr. Sales Manager to drive sales growth and market expansion for our IVD and diagnostic products, including ABG Machines, Cardiac Marker Analyzers, Hematology Analyzers, Cell Counters, and related diagnostic solutions.
The ideal candidate will have strong experience in medical device/diagnostic sales, dealer and distributor management, hospital/institutional sales, and customer relationship management.
The position will be responsible for developing the market across Uttar Pradesh, Uttarakhand, and Bihar, achieving sales targets, expanding the dealer network, and building strong relationships with hospitals, laboratories, doctors, and procurement teams.
Key Responsibilities1. Sales & Business Development
- Achieve assigned sales and revenue targets for the assigned territory.
- Develop and execute territory-wise sales strategies to increase market penetration.
- Identify new business opportunities across hospitals, diagnostic laboratories, clinics, and healthcare institutions.
- Generate new leads and convert them into sustainable business relationships.
- Manage both B2B and B2C sales opportunities, wherever applicable.
- Monitor competitor activities, pricing, product launches, and market trends.
2. Dealer & Channel Management
- Identify, appoint, and develop dealers and distributors across the territory.
- Manage existing channel partners and ensure achievement of assigned targets.
- Conduct regular dealer meetings, product training, and performance reviews.
- Support channel partners in lead generation, customer meetings, product demonstrations, and order conversion.
- Monitor dealer inventory and coordinate with internal teams to ensure timely product availability.
- Develop strong and long-term channel relationships.
3. Product Demonstration & Technical Support
- Conduct product demonstrations and clinical presentations for doctors, laboratory professionals, hospital management, and other healthcare professionals.
- Understand customer requirements and recommend appropriate products and solutions.
- Provide effective pre-sales support and coordinate post-sales support.
- Coordinate with service, application, and technical teams for installation, commissioning, customer training, and troubleshooting.
- Ensure customers understand product features, benefits, and applications.
4. Customer & Institutional Relationship Management
- Develop and maintain strong relationships with:
- Doctors and Pathologists
- Hospital Administrators
- Laboratory Owners & Managers
- Procurement Teams
- Biomedical Engineers
- Key Opinion Leaders and Healthcare Professionals
- Manage the complete sales cycle from lead generation to order closure.
- Ensure high customer satisfaction and timely resolution of customer concerns.
- Collect customer feedback and communicate important market intelligence to management.
5. Sales Reporting & Market Intelligence
- Prepare accurate daily, weekly, and monthly sales reports.
- Maintain records of customer visits, quotations, orders, collections, and follow-ups.
- Track sales pipeline and provide regular business forecasts.
- Analyze territory performance and identify opportunities for growth.
- Provide management with competitor and market intelligence.
Required Qualifications & Experience
- Bachelor’s degree in Biomedical Engineering, Biotechnology, Electronics Engineering, B.Sc. (Life Sciences/Medical-related discipline), or a relevant field.
- 3–5 years of relevant sales experience in:
- IVD / Diagnostics
- Medical Devices
- Laboratory Equipment
- Diagnostic Analyzers
- Healthcare / Medical Technology
- Candidates with experience selling ABG Machines, Hematology Analyzers, Cardiac Marker Analyzers, Cell Counters, or similar IVD products will be strongly preferred.
- Experience in dealer/distributor management and hospital/institutional sales is highly desirable.
- Strong communication, negotiation, presentation, and relationship-management skills.
- Willingness to travel extensively across Uttar Pradesh, Uttarakhand, and Bihar.
- Candidates residing in Lucknow will be preferred.
Key Skills
Medical Device Sales | IVD Sales | Diagnostic Equipment | B2B Sales | Hospital Sales | Dealer Management | Distributor Management | Business Development | Product Demonstration | Institutional Sales | Customer Relationship Management | Territory Management | Sales Target Achievement
What We Are Looking For
We are looking for someone who is hungry for growth, commercially strong, and comfortable working independently in a field-sales environment.
The successful candidate should be able to develop new markets, build strong channel partnerships, manage key customers, and consistently deliver sales results.
Compensation
Competitive salary + performance-based incentives, commensurate with experience and market standards.
How to Apply
Interested candidates with relevant experience in IVD / Medical Diagnostics / Medical Devices are encouraged to apply with their updated CV.
Preference will be given to candidates based in Lucknow with relevant experience in the UP, Uttarakhand, and Bihar healthcare market.
Pay: ₹35,000.00 - ₹55,000.00 per month
Benefits:
- Health insurance
- Life insurance
Education:
Work Location: In person
