Baked is a fast-growing bakery and café brand known for delivering exceptional food experiences, innovative products, and outstanding customer service. We are looking for a creative and results-driven Digital Marketing Executive to strengthen our online presence and drive customer engagement across all digital platforms.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, and other digital channels.
- Create engaging content for social media, website, email marketing, and promotional campaigns.
- Manage and grow Baked's social media accounts, ensuring consistent brand messaging.
- Monitor and respond to customer inquiries, comments, and reviews across digital platforms.
- Coordinate with designers, photographers, and content creators to develop marketing materials.
- Analyze campaign performance and prepare regular reports on reach, engagement, leads, and ROI.
- Manage SEO activities to improve website visibility and organic traffic.
- Assist in launching new products, store openings, seasonal promotions, and special campaigns.
- Conduct competitor analysis and identify new digital marketing opportunities.
- Maintain the company's online reputation and brand image.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing, social media management, or related roles.
- Strong knowledge of Meta Ads Manager, Google Ads, Google Analytics, and SEO fundamentals.
- Excellent written and verbal communication skills.
- Experience with Canva, Adobe Creative Suite, or similar design tools is preferred.
- Ability to analyze data and make performance-driven marketing decisions.
- Creative mindset with strong attention to detail.
- Experience in the food, bakery, café, restaurant, or retail industry is an advantage.
Preferred Skills
- Social Media Marketing
- Meta Ads & Google Ads
- Content Creation
- SEO & SEM
- Email Marketing
- Marketing Analytics
- Copywriting
- Campaign Management
Benefits
- Competitive salary
- Career growth opportunities
- Employee discounts on Baked products
- Performance-based incentives
- Dynamic and creative work environment
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
