Industry: Real Estate
Department: Marketing & Branding
Reports To: Marketing Head / Managing Director
Job Summary
We are looking for a creative and strategic Branding Manager to develop, implement, and manage branding initiatives for our real estate projects. The ideal candidate will be responsible for enhancing brand visibility, executing marketing campaigns, coordinating with creative agencies, and ensuring consistent brand communication across all platforms to generate quality leads and strengthen the company's market presence.
Key Responsibilities
- Develop and execute branding strategies for residential, commercial, and plotted development projects.
- Plan and manage ATL, BTL, and digital marketing campaigns.
- Coordinate with advertising agencies, designers, printers, and media partners.
- Ensure consistent brand identity across all marketing materials and communication channels.
- Manage project launch campaigns, promotional events, exhibitions, and property expos.
- Oversee social media branding, website content, email marketing, and online reputation management.
- Create marketing collateral including brochures, flyers, banners, videos, presentations, and project profiles.
- Monitor campaign performance and prepare marketing reports with ROI analysis.
- Conduct market research, competitor analysis, and customer insights to improve branding strategies.
- Collaborate with sales teams to generate qualified leads and support sales initiatives.
- Manage branding budgets and vendor relationships effectively.
- Ensure all marketing activities comply with company standards and legal guidelines.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
- MBA in Marketing is preferred.
Experience
- 5–8 years of branding/marketing experience.
- Minimum 3 years in the Real Estate industry preferred.
Required Skills
- Strong branding and marketing strategy expertise.
- Knowledge of digital marketing, SEO, SEM, Meta Ads, and Google Ads.
- Experience in campaign planning and execution.
- Excellent communication, presentation, and negotiation skills.
- Vendor and agency management experience.
- Strong analytical and budget management skills.
- Creative thinking with attention to detail.
- Proficiency in MS Office, Canva, Adobe Creative Suite, or similar design tools.
Key Performance Indicators (KPIs)
- Brand awareness and visibility.
- Lead generation through marketing campaigns.
- Campaign ROI and conversion rates.
- Social media engagement and digital reach.
- Timely execution of project launches and branding activities.
- Marketing budget utilization and cost optimization.
Preferred Candidate Profile
- Experience in launching premium real estate projects.
- Strong networking skills with media partners and advertising agencies.
- Ability to manage multiple projects under tight deadlines.
- Self-motivated, innovative, and result-oriented professional.
Pay: ₹80,000.00 - ₹100,000.00 per month
Work Location: In person
