Digital Marketing Executive – Rydora
Location: Ahmedabad
Experience: 1–3Years
Employment Type: Full-time
About Rydora
Rydora is a thriving riding brand that brings together motorcycle enthusiasts through unforgettable rides, events, and experiences. We're looking for a passionate and creative Digital Marketing Executive who can help grow our brand, engage our community, and create content that inspires riders.
Job Summary
As a Digital Marketing Executive, you will be responsible for growing Rydora's digital presence through engaging social media content, performance marketing, influencer collaborations, and community-driven campaigns. The ideal candidate is creative, trend-savvy, and passionate about storytelling, with the ability to capture and share the excitement of the riding lifestyle
Key Responsibilities
Social Media & Content Creation
* Develop and execute a monthly social media content calendar.
* Create engaging content for Instagram, Facebook, YouTube, LinkedIn, and WhatsApp Communities.
* Plan, shoot, and edit high-quality Reels, Shorts, Stories, and promotional videos.
* Write compelling captions, hashtags, and social media copy aligned with the Rydora brand.
* Stay updated on the latest social media trends and create viral, engaging content.
Community Growth & Engagement
* Grow and engage Rydora's online community across all social platforms.
* Respond to comments, messages, and community inquiries in a timely manner.
* Launch campaigns to increase followers, engagement, registrations, and member participation.
* Encourage user-generated content by featuring riders, ride experiences, and customer stories.
Influencer & Brand Collaborations
* Identify and collaborate with motorcycle influencers, moto vloggers, travel creators, and riding clubs.
* Coordinate influencer campaigns, giveaways, and brand partnerships.
* Track campaign performance and measure influencer ROI.
Event Marketing
* Promote rides, workshops, meetups, and community events across digital channels.
* Capture live event photos and videos for real-time social media updates.
* Create post-event highlight videos, photo albums, and engagement campaigns.
* Assist in planning digital promotions for upcoming events..
Required Skills
* 1–3 years of experience in Digital Marketing or Social Media Marketing.
* Hands-on experience with Meta Ads and Google Ads.
* Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
* Experience creating and editing Reels, Shorts, and other short-form video content.
* Knowledge of SEO, Google Analytics, and Google Search Console.
* Proficiency in Canva, CapCut, Adobe Premiere Pro, or similar creative tools.
* Excellent copywriting, communication, and storytelling skills.
* Strong creativity with an eye for design, photography, and videography.
Preferred Qualifications
* Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
* Google Ads and Meta Blueprint certifications are an advantage.
* Experience managing lifestyle, automotive, travel, or community-based brands is preferred.
Bonus Skills
* Photography and videography
* Drone operation (preferred but not mandatory)
* Influencer marketing
* Email marketing and CRM tools
* AI tools such as ChatGPT for content creation and campaign planning
What We're Looking For
* Passion for motorcycles, travel, and community building.
* Creative thinker with a strong understanding of social media trends.
* Ability to work independently and in a fast-paced environment.
* Willingness to travel on weekends for rides, events, and content shoots.
* Strong organizational skills with the ability to manage multiple campaigns simultaneously.
Why Join Rydora?
* Be part of a fast-growing riding community.
* Work on exciting rides, road trips, and motorcycle events.
* Opportunity to shape the digital presence of an emerging lifestyle brand.
* Creative and collaborative work environment with room for innovation and growth.
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
