Job Description – Regional Sales Manager
Job Title: Regional Sales Manager
Department: Sales & Distribution
Reports To: Managing Director
Job Location: Hyderabad
No. of Openings: 2
Experience: 12+ Years in Channel Sales
Education: Graduate in Business / Engineering; MBA Preferred
Salary: ₹15 LPA – ₹18 LPA (Negotiable for the right candidate)
Job Purpose
We are looking for an experienced Regional Sales Manager to spearhead the development and expansion of the company’s distribution network across the assigned zone for automotive aftermarket products, including Batteries, UPS, and Energy Storage Systems.
The role is responsible for identifying, recruiting, onboarding, and developing channel partners to drive revenue growth, market reach, territory coverage, and product availability.
Key Responsibilities
1. Channel Expansion
* Identify untapped and potential markets for expansion of Battery, UPS, and Energy Storage Systems aftermarket product distribution.
* Evaluate and appoint new channel partners based on infrastructure, financial stability, and market reach.
* Drive the end-to-end channel partner appointment process, including documentation, agreement signing, and initial order placement.
* Plan and execute structured market mapping to ensure optimal territory coverage.
2. Channel Partner Onboarding & Development
* Train and handhold new channel partners to align with the company’s sales, service, and operational standards.
* Provide marketing, branding, and visibility support to new partners to accelerate business growth.
* Ensure channel partners have adequate inventory, tools, and branding support.
3. Channel Management & Performance Monitoring
* Track channel partner performance using defined KPIs such as order frequency, sales volume, and service levels.
* Conduct periodic performance reviews and territory audits.
* Work closely with logistics and supply chain teams to ensure stock availability and timely delivery.
4. Market Development
* Support retail-level expansion by working with channel partners to appoint sub-dealers, retailers, mechanics, and electricians.
* Drive promotional campaigns, product demonstrations, and loyalty programs at the zonal level.
* Identify new business opportunities to strengthen market presence.
5. Competitor Mapping & Market Intelligence
* Monitor competitor activities, pricing, schemes, and channel movements across assigned territories.
* Analyse market trends and provide actionable insights to management.
* Recommend proactive strategies to retain and increase market share.
6. Team Management
* Manage and guide a team of Area Sales Managers and Territory Executives.
* Set team targets and monitor performance against channel development and sales objectives.
* Conduct regular team reviews and support capability-building initiatives.
* Motivate and develop the sales team to achieve business targets.
Key Skills & Competencies
* Deep understanding of the automotive aftermarket and channel dynamics.
* Strong channel sales and distribution experience.
* Proven track record in expanding channel networks.
* Strong negotiation and partner evaluation skills.
* Ability to manage large geographical territories and diverse channel partners.
* Strong leadership, interpersonal, and communication skills.
* Working knowledge of CRM / Salesforce.
* Basic financial assessment and business analysis skills.
* Strong market development and relationship management abilities.
Key Performance Indicators (KPIs)
* Number of new channel partners appointed and activated.
* Growth in market coverage across districts and towns.
* Channel partner activation time and time-to-break-even.
* Channel sales volume growth in the assigned zone.
* Secondary sales growth.
* Sub-dealer and retailer network expansion.
* Overall channel revenue and market share growth.
Pay: ₹150,000.00 - ₹180,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Life insurance
Work Location: In person
