About the Role:
We're looking for a hands-on Growth Manager to own customer acquisition, retention, and revenue growth for our wellness business. You'll sit at the intersection of marketing, data, and partnerships — responsible for turning interest into enrollments and enrollments into loyal, returning clients. This is a high-ownership role suited to someone who wants to build a growth function from the ground up rather than execute someone else's playbook.
Key Responsibilities:
- Own the growth funnel end-to-end— from awareness to enquiry to enrollment — for wellness consults, programmes, and retreats.
- Plan and run acquisition campaigns across social media, paid ads, SEO, and email/WhatsApp outreach.
- Build partnerships with influencers, corporate wellness programmes, studios, and relevant communities to open new acquisition channels.
- Track and optimize funnel metrics — CAC, conversion rate, LTV, and retention — and report on what's working.
- Manage the content calendar and maintain a consistent brand voice across channels.
- Design and run referral and loyalty programmes to grow revenue from existing clients.
- Work closely with the enrollment/sales team to hit monthly revenue targets and improve conversion at each stage.
- Run structured experiments — A/B testing offers, landing pages, and messaging to improve performance over time.
- Manage the growth budget and report ROI on every channel and campaign.
What We're Looking For:
- 0–2 years of experience in growth, performance marketing, or demand generation — ideally at a D2C, subscription, or wellness/lifestyle brand.
- Strong working knowledge of digital marketing channels and funnel metrics (CAC, LTV, conversion rate, retention).
- Comfortable with data — able to read campaign dashboards (Meta Ads Manager, Google Analytics) and turn numbers into decisions.
- Sharp written communication and a good sense for content and messaging.
- A self-starter who's comfortable with ambiguity and moves fast in a small team.
Good to have:
- Prior experience in wellness, health, astrology, or lifestyle brands.
- Familiarity with CRM/marketing automation tools.
- Basic design skills (Canva/Figma) for quick campaign assets.
Compensation & Growth :
- Compensation will be based on the interview performance.
- Variable payout( Incentive) tied to enrollment/revenue targets, reviewed monthly.
- Clear path to a senior growth or marketing leadership role as the function scales.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
