Job Title: Digital Marketing Specialist
Location: Kolkata
Job Type: Full-Time
About the Role:
We are looking for a highly creative and data-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing digital marketing campaigns across various platforms to increase brand awareness, drive website traffic, and generate leads or sales.
Key Responsibilities:
- Plan and execute digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising.
- Create, manage, and optimize paid ad campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
- Monitor and report on performance metrics using tools like Google Analytics, Meta Business Suite, etc.
- Conduct keyword research and implement on-page/off-page SEO best practices.
- Collaborate with the design and content teams to create landing pages, creatives, and marketing materials.
- Analyse trends and insights to optimize spend and performance.
- Stay updated with emerging digital marketing trends and technologies.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 1–3 years of proven experience in digital marketing.
- Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, Canva, etc.
- Strong understanding of SEO, content marketing, PPC, and social media platforms.
- Analytical mindset with good problem-solving skills.
- Excellent verbal and written communication skills.
Shift:
· Morning shift: 11am – 7pm
· 6 days working (Monday – Saturday)
Pay: ₹20,000.00 - ₹25,000.00 per month
Application Question(s):
- What is your current salary?
- What is your expected Salary?
- If selected, with in how many days you can join us?
Experience:
- Digital marketing: 1 year (Required)
Language:
Work Location: In person
