Performance Marketing Executive
SoulEra | Surat, India | Full-Time
About SoulEra
SoulEra is an AI-powered graphology company building psychology-led personalized reports. We operate at the intersection of behavioral science, artificial intelligence, and consumer wellness, helping individuals and organizations gain deeper insights into personality and potential through handwriting analysis. As a fast-growing startup based in Surat, India, we are committed to building innovative digital experiences that create meaningful impact.
About the Role
We are looking for a results-driven Performance Marketing Executive to lead and optimize SoulEra's digital marketing initiatives across multiple online channels. This is a hands-on, high-ownership role where you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive lead generation, customer acquisition, brand awareness, and revenue growth.
You will work closely with the Founder, Sales Team, Product Team, and Creative Team to develop data-driven marketing strategies, maximize campaign performance, and accelerate SoulEra's growth in the market.
What will you do :
As our Performance Marketer, you will own the creative and analytical engine driving our growth across India
• Scale & Manage: Take complete ownership of campaigns, learn to handle a large monthly budget, and work daily with the team to drive massive business growth.
• Agency & Channel Collaboration: Work to maximize performance across Google and Meta ads
• Optimize: Continuously identify bottlenecks in ad funnels and ruthlessly optimize for efficiency.
• Creative Strategy: Understand concept briefs, collaborate with content writers, and iterate on top-performing video assets to prevent creative fatigue.
• Tracking: Track every metric, find opportunities, and document every experiment.
Bonus points :
• Experience running UAC campaigns and understanding the optimization process.
• GA4 certification, Google app campaign certification, Meta ads certification
• Enjoy understanding and creating user journeys
• Experience with Claude, Codex, PostHog, Amplitude, Ga4, and MMP tools would be a bonus
What we are looking for :
• Experience: Minimum 1 year of hands-on experience running Google or Meta ads.
• Fundamentals: A rock-solid understanding of performance marketing metrics and framework-driven growth.
• Content Intuition: A great grasp of short-form video content and what hooks an audience.
• Vibe Check: High energy, a bias for action, and someone who is genuinely fun to work with and has a high degree of ownership
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
