Role Overview
We are looking for a high-energy, multi-talented digital marketing executive to join our growing team. This is a creative role designed for someone who loves the intersection of art and data. You will be responsible for creating eye-catching visual content (graphics and video) and then deploying that content through paid and organic channels to drive measurable growth.
Key Responsibilities
1. Content Creation & Graphic Design
Design high-quality digital assets for social media (Instagram, LinkedIn, Facebook), emailers, and website banners.
Ensure all designs align with brand guidelines while pushing the envelope on visual storytelling.
Create "scroll-stopping" thumbnails and layout designs for ad campaigns.
2. Video Production & Editing
Conceptualise, shoot (mobile/camera), and edit short-form video content (Reels, TikToks, and YouTube Shorts).
Add motion graphics, subtitles, and trending audio to enhance engagement.
Repurpose long-form content into bite-sized social clips.
3. Performance Marketing
Assist in setting up and managing paid campaigns on Meta Ads Manager and Google Ads.
Monitor daily campaign performance (CTR, CPC, ROAS) and suggest optimizations.
Conduct A/B testing on ad creatives to identify what resonates best with our audience.
4. Strategy & Analytics
Track and report on weekly KPIs across organic and paid channels.
Stay ahead of digital trends, platform updates, and viral content formats to keep our brand relevant.
Required Skills & Tools
Design: Proficiency in Canva, Adobe Illustrator, or Photoshop.
Video: Hands-on experience with Premiere Pro, Final Cut Pro, or mobile-first editors like CapCut.
Performance: Basic understanding of Meta Ads Manager and Google Analytics (GA4).
Copywriting: Ability to write catchy headlines and engaging captions.
Qualifications
- 1–2 years of professional experience in digital marketing or a creative agency.
- A strong portfolio showcasing both graphic design and video editing work (mandatory).
- A data-driven mindset—you don’t just "make things look pretty"; you make them perform.
Why Join Us?
My Mentor is a leading overseas education consultancy based in Lucknow and Bareilly. With over 10 years of experience and a track record of 5,000+ successful students, we specialise in career counselling, study abroad applications, and test preparation. Our mission is to democratise access to global education and empower the next generation of professionals.
Job Types: Full-time, Fresher
Pay: Up to ₹15,000.00 per month
Work Location: In person
