Role Overview
Hotel Rio Benaras is seeking a strategic and results-driven Head of Sales and Marketing to lead our revenue generation and brand positioning in the vibrant Varanasi market. In this leadership role, you will be responsible for developing and executing comprehensive sales strategies, driving digital marketing initiatives, and maximizing occupancy and revenue across all property assets—including our guest rooms, banquet hall, conference room, and rooftop cafe.
Key Responsibilities.
Planning: Develop and implement annual sales and marketing business plans to achieve property revenue goals across room sales, F&B, and events.
Digital & Brand Marketing: Oversee the property’s digital marketing footprint, including social media management, OTA (Online Travel Agency) optimization, and targeted campaigns to attract domestic and international travelers.
B2B & Corporate Sales: Build and maintain robust relationships with local and national travel agents, tour operators, event planners, and corporate clients to secure group bookings and ongoing contracts.
Event & Venue Promotion: Actively market and drive high-value bookings for the hotel's specialized event spaces, specifically targeting weddings, corporate offsites, and meetings for the banquet hall and conference room.
Revenue Management: Analyze Varanasi market trends, competitor pricing, and demand forecasts to optimize room rates and maximize RevPAR (Revenue Per Available Room).
Team Leadership: Guide, train, and mentor the sales team, setting clear KPIs (Key Performance Indicators) and fostering a high-performance, customer-centric culture.
Requirements & Qualifications
Experience: 5–8+ years of progressive sales and marketing experience within the hospitality industry, preferably with premium hotel properties.
Local Market Expertise: Deep understanding of the Varanasi tourism and hospitality market is highly preferred.
Digital Proficiency: Proven track record of managing hotel digital marketing strategies and working with major OTA platforms.
Communication: Exceptional negotiation, presentation, and interpersonal skills, with the ability to close high-value corporate and event contracts.
Education: Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Food provided
Work Location: In person
