Key Responsibilities
· Plan, create, and optimize paid campaigns on Meta (Facebook & Instagram Ads) and Google Ads.
· Manage campaign budgets and improve ROI, ROAS, CPL, and conversions.
· Perform audience targeting, A/B testing, and campaign optimization.
· Use AI tools for ad creatives, copywriting, audience insights, and campaign optimization.
· Track campaign performance using Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager (basic).
· Generate daily/weekly performance reports and provide actionable insights.
· Coordinate with the design and content teams for ad creatives and landing pages.
· Stay updated with the latest digital marketing trends and platform updates.
Required Skills
· Hands-on experience with Meta Ads Manager and Facebook/Instagram Ads.
· Knowledge of Google Ads and Google Analytics.
· Familiarity with AI tools such as ChatGPT, Canva AI, Gemini, or similar.
· Strong analytical and communication skills.
· Basic understanding of pixel setup, conversion tracking, and remarketing.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
