1. Client Brand Onboarding & Research
- Deep-dive into each client's brand - tone, USP, target audience, visual identity, and competitor landscape
- Build and maintain a creative brief template per client that the video editor and designer can execute from
- Stay current on product updates, offers, and campaign goals by coordinating with the client servicing team
2. Monthly Creative Planning
- Plan ad creative themes, hooks, and formats for each client every month - Reels, Stories, static images, carousels
- Align creative direction with active campaign goals (conversions, leads, awareness) in coordination with the ad ops team
- Build a monthly creative calendar per client so production never falls behind
3. Creative Briefing & Production Coordination
- Write structured creative briefs for the video editor including script hooks, visual direction, duration, CTA, and reference examples
- Sit in production check-ins to ensure briefs are being executed correctly and on time
- Give clear, specific revision feedback - not vague or subjective direction
- Coordinate with the graphic designer (or freelancers) for static ad creative production
4. Creative Handoff to Ad Ops Team
- Deliver final creatives to the Meta Ads and Google Ads specialist in a structured format - labelled by campaign, format, size, and copy variant
- Maintain a clean asset library per client organised by client > month > campaign in Google Drive
- Flag any creative that may underperform based on platform norms before it goes live
5. Performance Feedback Loop
- Review ad performance reports shared by the ad ops team and translate data into creative improvements
- Iterate on hooks, thumbnails, and CTAs based on what performs - not just what looks good
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
