Job Overview
As a MarTech Specialist, you will work across the core Marketing team to support and enhance the operations of our campaigns, and technologies. The role requires a solid working understanding of marketing automation platforms (MAP), CRM, the ability to analyze marketing campaign data and a general understanding of the MarTech landscape. You will work cross-functionally to ensure smooth operations of our campaign, reporting and marketing system infrastructure – supporting campaign builds and workflows in our MAP, creating campaign efficiencies, monitoring/maintaining system performance and supporting MarTech planning initiatives. The ideal candidate is tech-forward, very detail-oriented, focused on scale/speed to market, has strong communication skills and a passion for marketing automation and MarTech.
Responsibilities
- Works cross-functionally to deliver campaign analysis in support of department and company-wide objectives.
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Has expertise and can operate various functions within a MAP (Marketo specifically) – e.g., supporting the creation of emails and landing pages, campaign member/performance reporting, managing email and landing page templates, managing workflows and automations, editing lead generation forms and general system maintenance).
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Monitors email campaign mailbox replies, routing inquiries to internal channels and maintaining mailbox organization.
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Runs monthly system QA tests to ensure our MAP lead generation engine, integrations and data flows are functioning as expected.
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Delivers monthly and ad hoc email campaign performance reporting and analysis in support of and in partnership with Marketing stakeholders.
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Executes list imports from industry events and other partnership-based initiatives.
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Creates and maintains Salesforce campaigns which are infrastructurally critical for campaign performance, channel performance and ROI reporting.
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Investigates and reports on data privacy requests across GTM systems in partnership with the Privacy team in response to data subject access requests.
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Supports the implementation and troubleshooting of MarTech systems.
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Helps maintain, organize and streamline tech and marketing automation documentation.
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Optimizes and supports project management systems and processes.
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Owns admin functions of various key systems, including system maintenance, cleanup and managing user onboarding/offboarding.
Qualifications
- Bachelor’s degree in business, marketing, communications or related field
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2-3 years of proven experience working in Marketo
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Familiarity with CRM systems (e.g., Salesforce) – understanding of Salesforce Campaigns, Leads, Contacts and Accounts
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General understanding of the MarTech landscape and usage of tools (e.g., Demandbase, Drift, Postal.io, etc.)
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Strong analytical skills
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Experience with running QA/test scripts a plus
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HTML knowledge is a plus
