About the Role
We are looking for a highly skilled Meta Ads Performance Marketing Expert to drive customer acquisition, revenue growth, and ROAS for our Direct-to-Consumer (D2C) brand. The ideal candidate should have hands-on experience managing Facebook and Instagram advertising campaigns, scaling winning products, optimizing conversion funnels, and achieving profitable growth.
Key ResponsibilitiesCampaign Management
- Plan, create, launch, and manage Meta advertising campaigns across Facebook and Instagram.
- Develop and execute full-funnel marketing strategies for customer acquisition and retargeting.
- Test and scale winning campaigns using data-driven decisions.
- Manage campaign budgets effectively to achieve target ROAS and CAC.
Performance Optimization
- Monitor and optimize KPIs including:
- ROAS
- CPA
- CAC
- CTR
- CPM
- Conversion Rate
- Conduct A/B testing of creatives, audiences, landing pages, and campaign structures.
- Implement audience segmentation and retargeting strategies.
- Identify opportunities to improve campaign performance and profitability.
Creative Strategy
- Coordinate with graphic designers and video editors to develop high-converting ad creatives.
- Generate creative briefs based on customer insights and campaign performance.
- Analyze winning competitor creatives and market trends.
- Drive UGC, testimonial, and problem-solution based advertising strategies.
Analytics & Reporting
- Monitor Meta Ads Manager, Pixel, Conversion API, and GA4.
- Create weekly and monthly performance reports.
- Analyze customer journeys and attribution data.
- Provide actionable recommendations for growth and scaling.
Market Research
- Research competitors, customer behavior, and industry trends.
- Identify new product opportunities and advertising angles.
- Stay updated with Meta algorithm updates and platform changes.
Required SkillsMust Have
- 3+ years of experience managing Meta Ads for D2C/eCommerce brands.
- Proven track record of scaling campaigns from ₹1L to ₹10L+ monthly ad spend.
- Strong understanding of:
- Meta Ads Manager
- Meta Pixel
- Conversion API
- Shopify
- GA4
- Attribution Models
- Experience managing conversion-focused campaigns.
- Excellent analytical and problem-solving abilities.
Preferred
- Experience with Amazon, Google Ads, and TikTok Ads.
- Knowledge of CRO (Conversion Rate Optimization).
- Experience with email marketing platforms such as Klaviyo.
- Understanding of eCommerce funnels and customer lifetime value (LTV).
Key Performance Indicators (KPIs)
The candidate will be evaluated on:
- Revenue generated from Meta Ads
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Purchase (CPP)
- New Customer Growth
- Conversion Rate Improvements
- Scaling profitable products
Desired Experience
- Experience managing campaigns for:
- Consumer Electronics
- STEM/Robotics Kits
- Educational Products
- Toys & Learning Products
- D2C Brands
Pay: ₹15,000.00 - ₹25,000.00 per month
Application Question(s):
- Share 2 D2C brands you've worked with and the ROAS achieved.
- How do you scale a winning campaign from ₹1,000/day to ₹20,000/day?
- Explain a campaign that failed and how you turned it around ?
Experience:
- D2C Sales Campaign on Meta: 3 years (Preferred)
Work Location: Remote
