Business Development Manager for a physiotherapy clinic is primarily an "on-the-ground" role focused on local territory expansion. Unlike a general manager who might focus on digital strategy from an office, the Field Manager spends the majority of their time visiting medical professionals, corporate partners, and community hubs to generate a consistent stream of patient referrals.
Core Responsibilities
- Medical Liaison & Referral Networking: Conduct daily field visits to orthopedic surgeons, neurologists, paediatricians, and general practitioners to promote the clinic’s specialized treatment protocols.
- Corporate & Industrial Partnerships: Identify and sign Memorandums of Understanding (MOUs) with local corporations, factories, and IT parks for employee wellness programs and onsite ergonomic assessments.
- Event Management: Plan and execute "Physio Camps", seminars and community health workshops at parks, senior living communities, and sports clubs.
- B2B Channel Development: Build relationships with local gyms, yoga studios, and sports academies to establish the clinic as their preferred rehabilitation partner.
- Territory Intelligence: Monitor competitor activity in the assigned region, including their pricing, new service launches, and doctor tie-ups.
- Lead Management: Collect and track lead data from field activities using a CRM tool to ensure the front-desk team follows up and converts inquiries into appointments.
Required Qualifications & Skills
- Experience: 5+ years in field sales or healthcare marketing (Pharma, Medical Devices, or Hospital Outreach).
- Field Readiness: Must be comfortable with 80% travel within the assigned local territory and have a valid driving license.
- Soft Skills: Strong "door-opening" abilities, persuasive communication, and the clinical literacy required to discuss rehabilitation outcomes with doctors.
- Technical Skills: Proficiency in mobile CRM reporting and basic data analysis to track the ROI of different field locations.
Job Type: Full-time
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
