Job Title: Digital Marketing Specialist
Location: Lower Parel Mumbai
Company: Dairy Automation Pvt. Ltd.
Department: Marketing
ABOUT COMPANY : Working with a team of experts at Dairy Automation Pvt. Ltd gives you the advantage of having people who are both technically and culturally prepared to see your project through to completion. Our Products & Solutions business assists manufacturers in connecting and integrating their shop floor to top floor, hence enabling real-time visibility, by offering Plant Intelligence and Production Management Solutions. We pledge to reduce processing costs by implementing automated cost-driven solutions. Together, we responsibly meet the requirements of an expanding global community.We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team and drive our online presence to new heights.
Position Overview:
The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company’s products and services. This role involves leveraging various digital channels and tools to enhance brand visibility, generate leads, and drive conversions.
We are looking for a passionate, innovative, and result-oriented who possesses strong expertise in Digital Marketing along with mandatory hands-on knowledge of Artificial Intelligence (AI) tools.
The ideal candidate should have experience in planning, executing, and optimizing digital marketing campaigns while leveraging AI for content creation, automation, campaign optimization, lead generation, and productivity.
Compensation is not a constraint for the right candidate.
▪ Key Responsibilities:
✓ Strategy Development:
✓ Develop and execute digital marketing strategies to achieve business goals and KPIs.
✓ Conduct market research and competitive analysis to inform strategy.
▪ Content Creation:
✓ Create and manage engaging content for various digital platforms including website, blog, social media, email newsletters, and paid ads.
✓ Ensure content aligns with brand voice and messaging.
▪ SEO & SEM: -Optimize website content for search engines (SEO) to improve organic search rankings. -Manage and optimize paid search campaigns (PPC) across platforms like Google
▪ Social Media Management:
✓ Develop and implement social media strategies to increase brand awareness and engagement.
✓ Monitor, analyse, and report on social media performance metrics.
▪ Email Marketing:
✓ Design, execute, and analyse email marketing campaigns.
✓ Segment email lists and create personalized email content.
▪ Analytics & Reporting:
✓ Track and analyse website and campaign performance using tools such as Google Analytics, social media insights, and CRM systems.
✓ Provide regular reports and recommendations based on data insights.
▪ Campaign Management: -
Plan, execute, and manage digital advertising campaigns (display ads, social media ads, etc.).
- Optimize campaigns for better performance and ROI.
▪ Collaboration:
✓ Work closely with the marketing team, designers, and external agencies to ensure cohesive and effective marketing initiatives.
✓ Coordinate with sales and customer service teams to align marketing efforts with customer needs and feedback.
▪ Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience (2-4 years) in digital marketing, including SEO, SEM, social media, email marketing, and content creation.
Strong understanding of digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, CRM systems).
Excellent written and verbal communication skills. - Creative thinking with strong analytical and problem-solving abilities. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. - Experience with graphic design tools (e.g., Adobe Creative Suite) is a
Preferred Skills: Certification in Google Ads, Google Analytics, or similar digital marketing tools. Experience with A/B testing and conversion rate optimization (CRO). Knowledge of HTML/CSS and website management is a plus. Experience in business-to-business (B2B) marketing, ideally in a global setting Capacity to function well both individually and in a group. strong project management abilities to oversee several projects and campaigns at once, as well as the ability to think creatively and solve problems in order to create original marketing ideas.
Should have know of AI Automation is must.
Number-9867578412
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
