Job Description:
The ideal candidate should have decent communication skills and be able to implement actionable strategies that will improve site visibility organically.
Responsibilities:
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Develop new SEO tests and strategies
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Present SEO strategies and projects to internal stakeholders & the clients
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Understanding client requirements and maintaining high levels of client satisfaction by achieving targets
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Monitor and analyse web analytics dashboards and report trends/highlights to SEO – Head
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Timely execution of SEO strategies to meet the client’s business targets, without compromising on the quality of work
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Keep up-to-date with the latest SEO trends, strategies, and algorithm changes
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Perform keyword research and competitive analysis
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Understand and implement technical SEO audits and changes
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Execute on-page optimizations
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Implement changes in content management systems (CMS)
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Manage content production by planning content calendars and writing
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Devise and execute methods to track, report, analyse and improve SEO performance
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Collaborate with the digital marketing heads
Requirements:
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3+ years of experience as SEO Manager or similar role
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Good understanding of SEO best practices
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Proficiency with: Web analytics tools such as Google Analytics, Google Webmaster Tools
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Advanced knowledge of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems, and performance scorecards, search algorithms, and current SEO trends
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Knowledge of HTML and website administrations
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Ability to create and manage the content calendars
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Ability to identify and resolve problems
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Ability to organize, manage, and prioritize tasks
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Ability to lead a team of multiple SEO analysts
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Experience in managing large enterprise or E-Commerce websites preferred
Qualifications:
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Bachelor’s degree in Information Technology or related field
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3+ years’ of technical experience
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Strong analytical skills
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Understanding of all search engines and functions as well as marketing
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Excellent writing skills & decent communication skills.
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