Job Summary
Responsible for promoting hospital services, developing referral networks, generating new business opportunities, and strengthening relationships with doctors, corporates, insurance/TPA representatives, and the local community.
Key Responsibilities
- Develop and implement marketing activities to increase hospital visibility and patient footfall.
- Build and maintain good relationships with corporate companies, doctors, clinics, pharmacies, diagnostic centres, and referral sources.
- Conduct regular corporate visits, doctor visits, camp activities, and community outreach programs.
- Identify new business and patient referral opportunities.
- Coordinate with doctors and departments for health camps, awareness programs, and promotional activities.
- Promote hospital specialties, packages, health check-up programs, and other services.
- Generate leads through field visits, networking, events, and digital platforms.
- Follow up with prospective patients, corporate clients, and referral partners.
- Collect market feedback and competitor information and report it to management.
- Coordinate with the hospital's digital marketing team for social media and promotional campaigns.
- Maintain daily/weekly/monthly marketing activity and lead-generation reports.
- Monitor referral sources and analyze patient conversion and business performance.
- Ensure all marketing activities follow hospital standards, ethical practices, and applicable regulations.
- Support management in achieving patient footfall, revenue, and business development targets.
Eligibility
- Education: Any Degree / MBA in Marketing, Healthcare Management, or related field preferred.
- Experience: 1–4 years of experience in hospital marketing, healthcare business development, corporate marketing, or a related field.
- Candidates with relevant healthcare marketing experience will be preferred.
- Good communication, presentation, negotiation, and interpersonal skills.
- Willingness to travel for field visits and corporate/referral meetings.
Work Location: In person
