Job Title: Digital Marketing Specialist (Fresher / Junior)
Company: Marikar Group of Companies
Location: Thiruvananthapuram, Kerala (In-Office / Hybrid)
Employment Type: Full-time
About Us
The Marikar Group of Companies is a trusted, diversified business group with a rich legacy across multiple sectors. We are expanding our internal marketing team and looking for a passionate, high-energy Digital Marketing Specialist to drive our online presence and lead generation efforts.Job SummaryWe are seeking an enthusiastic Digital Marketing Specialist who is either a talented fresher or has up to 1 year of hands-on experience. In this role, you will be responsible for creating, managing, and optimizing paid and organic campaigns, with a strong focus on Meta Ads and broadcast marketing. If you are data-driven, creative, and eager to learn, this is the perfect place to kickstart your career.Key Responsibilities
- Meta Campaigns: Create, monitor, and optimize paid Facebook and Instagram ad campaigns.
- Broadcast Ads: Plan and execute WhatsApp and SMS broadcast marketing campaigns.
- Lead Generation: Run targeted campaigns to generate high-quality leads for various business verticals.
- Content Assistance: Collaborate with designers to develop engaging ad copy, graphics, and video concepts.
- Performance Tracking: Monitor daily campaign budgets, track key metrics, and prepare weekly performance reports.
- Audience Research: Identify and target relevant audience segments to maximize return on ad spend (ROAS).
Requirements & Qualifications
- Experience: 0 to 1 year of experience in digital marketing or performance marketing.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Meta Ads Knowledge: Basic understanding of Meta Ads Manager, pixel setup, and custom audiences.
- Tools: Familiarity with WhatsApp broadcast tools, Canva, and Google Analytics is a plus.
- Skills: Strong written communication skills for ad copywriting and basic data analysis skills.
- Mindset: Eager to learn, proactive, and capable of working in a fast-paced environment.
What We Offer
- Competitive salary based on knowledge and experience.
- Exposure to diverse business industries within the group.
- Clear career growth path in performance marketing.
Pay: Up to ₹15,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
