About Us
FusionStays is a fast-growing travel and hospitality startup focused on curating unique homestays and experiential stays across Eastern and North-Eastern India. We connect travellers with authentic local experiences while building a trusted platform for offbeat travel.
Job Overview
We are looking for a creative and performance-driven Marketing Associate to strengthen our digital presence and drive customer engagement through content marketing, WhatsApp marketing, and innovative growth initiatives. The ideal candidate should be passionate about marketing, possess strong analytical and creative skills, and enjoy experimenting with new strategies to generate brand awareness and business growth.
Key Responsibilities
Content Marketing
- Plan, create, and publish engaging content across blogs, email campaigns, and other digital platforms.
- Develop compelling marketing copies, captions, creatives, and promotional content aligned with the brand voice.
- Maintain a content calendar and ensure timely execution of campaigns.
- Monitor content performance and optimize based on engagement metrics.
WhatsApp Marketing
- Plan and execute WhatsApp marketing campaigns for customer engagement and lead nurturing.
- Create broadcast messages, promotional campaigns, and automated communication flows.
- Manage customer databases while ensuring compliance with communication guidelines.
- Track campaign performance and optimize messaging to improve conversions.
Growth & Marketing Initiatives
- Conceptualize and execute innovative marketing campaigns to generate leads and increase brand visibility.
- Support influencer collaborations, referral programs, and partnership marketing initiatives.
- Research market trends, customer behaviour, and competitor activities to identify growth opportunities.
- Assist in planning and executing online and offline marketing events and promotional activities.
- Measure campaign performance and prepare periodic marketing reports.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, BCA, MCA, B.Tech, or a related field.
- 2+ years of experience in digital marketing, content marketing, or growth marketing.
- Strong understanding of content strategy and digital marketing fundamentals.
- Hands-on experience with WhatsApp marketing tools and CRM platforms is preferred.
- Basic knowledge of SEO, social media marketing, and email marketing.
- Analytical mindset with the ability to interpret campaign data and improve performance.
Compensation & Benefits
- Competitive salary (based on experience)
- Performance-based incentives
- Hybrid work model
- Flexible work environment
- Opportunity to work in a fast-growing travel startup
- Career growth and learning opportunities
- Exposure to end-to-end marketing strategies
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Work from home
Work Location: In person
