Key ResponsibilitiesStrategy & Leadership
- Develop and execute an integrated digital marketing strategy aligned with business goals.
- Drive brand visibility, lead generation, customer acquisition, and revenue growth.
- Build, mentor, and manage a digital marketing team (performance, content, SEO, social, design).
- Work closely with Sales, Product, and Leadership teams to ensure alignment.
Performance & Growth Marketing
- Own paid marketing channels (Google Ads, Meta, LinkedIn, Programmatic).
- Optimize and overall marketing ROI.
- Plan and manage digital marketing budgets effectively.
- Scale performance campaigns with data-backed decisions.
Content, SEO & Organic Growth
- Oversee SEO strategy, website optimization, and content marketing.
- Guide creation of blogs, landing pages, case studies, creatives, and videos.
- Improve organic traffic, engagement, and conversion rates.
Marketing Automation & Analytics
- Implement and optimize marketing automation tools and CRM integration.
- Track KPIs using Google Analytics, dashboards, and reporting tools.
- Present clear performance reports and actionable insights to leadership.
Brand & Digital Presence
- Strengthen brand consistency across all digital touchpoints.
- Lead social media strategy and online reputation management.
- Stay updated with digital trends, tools, and platform changes.
Key Skills & Competencies
- Strong strategic thinking with hands-on execution ability
- Data-driven decision-making mindset
- Leadership & team-building skills
- Excellent communication and stakeholder management
- High ownership and accountability
Required Qualifications
- Bachelor’s/Master’s degree in Marketing, Business, or related field
- 7–12 years of experience in digital marketing
- 3+ years in a leadership or head-level role
- Proven track record of scaling digital channels and driving revenue
Technical Skills
- Google Ads, Meta Ads, LinkedIn Ads
- SEO tools (Ahrefs, SEMrush, Search Console)
- Google Analytics / GA4
- CRM & automation tools (HubSpot, Zoho, Salesforce, etc.)
- CMS platforms (WordPress or similar)
Key Performance Indicators (KPIs)
- Lead volume & quality
- Cost per lead / acquisition
- Conversion rates
- Revenue contribution from digital
- Brand reach & engagement
- Team performance & efficiency
Pay: ₹90,000.00 - ₹100,000.00 per month
Work Location: In person
