B2B SaaS Sales Executive – MumbaiRestaurant Technology | Business Development | Field Sales
Location: Mumbai, Maharashtra
Experience: 2–5 years
Employment Type: Full-time
Compensation: ₹100,000 + (60,000 fixed monthly compensation + uncapped performance incentives)
Reporting To: Co-founder, Truelabs
About Truelabs
Truelabs is a customer engagement and growth platform built for businesses to acquire, engage, retain and grow their customers.
Our platform brings multiple customer engagement capabilities together into a single solution, helping businesses build stronger customer relationships, increase repeat business and drive measurable revenue growth.
We are now expanding our presence in Mumbai and are looking for a highly driven sales professional who can build the market for Truelabs from the ground up.
The Opportunity
We are looking for a B2B SaaS Sales Executive to take ownership of Truelabs' sales growth across Mumbai, with a primary focus on restaurants and restaurant chains.
This is a hunter role.
You will be responsible for identifying prospects, generating leads, making outbound calls, setting up meetings, meeting restaurant owners and decision-makers, demonstrating Truelabs, following up, negotiating and closing customers.
You will receive leads from Truelabs, but a significant part of your success will depend on your ability to generate your own pipeline.
Approximately 70% of your pipeline is expected to come from self-generated opportunities and 30% from Truelabs-provided leads.
This is an opportunity for someone who wants to build a territory, not just work a list of leads.
What You Will Do1. Build the Mumbai Sales Pipeline
You will be responsible for continuously building a strong pipeline of prospective customers across Mumbai.
Your responsibilities will include:
- Identifying restaurants, restaurant groups, QSRs, cafés and other relevant businesses.
- Researching businesses and identifying owners, founders, decision-makers and other relevant stakeholders.
- Building your own prospect database.
- Generating leads through Google Maps, online research, LinkedIn, industry networks, referrals, events, databases and other channels.
- Working on leads provided by Truelabs.
- Maintaining accurate lead and prospect information in the CRM.
You are expected to create opportunities, not wait for opportunities to be handed to you.
2. Outbound Calling & Appointment Setting
A major part of the role will involve proactive outbound sales.
You will:
- Make outbound calls to prospective businesses.
- Introduce Truelabs and understand the prospect's business requirements.
- Identify potential use cases and qualify opportunities.
- Speak confidently with restaurant owners, founders and senior decision-makers.
- Follow up systematically with prospects.
- Schedule product demonstrations and business meetings.
- Maintain a healthy calendar of qualified meetings.
You should be comfortable making cold calls and hearing "no" regularly.
3. Conduct Meetings & Product Demonstrations
Once a prospect is qualified, you will be responsible for taking the conversation forward.
This includes:
- Conducting online or in-person meetings.
- Travelling across Mumbai to meet prospects.
- Understanding the customer's existing processes and pain points.
- Demonstrating Truelabs and relevant product capabilities.
- Explaining how Truelabs can help the business acquire, engage and retain customers.
- Handling questions and objections.
- Building a business case for adopting Truelabs.
- Coordinating with the Truelabs backend team whenever deeper product or technical assistance is required.
You should be able to have a business conversation, rather than simply deliver a product presentation.
4. Own the Complete Sales Cycle
You will be responsible for the sales process from the first interaction until the customer is successfully converted.
Your responsibility will include:
Prospecting → Calling → Qualification → Appointment → Meeting → Demo → Follow-up → Negotiation → Closing → Payment
You will be expected to actively drive deals forward rather than wait for prospects to respond.
The Truelabs backend team will support you with technical/product discussions and onboarding requirements where necessary.
Once the customer confirms the purchase, the backend team will take over the primary onboarding process.
However, you will be responsible for the initial hand-holding of the customer and ensuring a smooth transition to the backend team.
Field Sales – Mumbai
This is not a pure telecalling role and not a desk-only sales role.
You will spend approximately 2–3 days per week in the field, depending on your pipeline and meeting schedule.
You must be comfortable travelling across Mumbai to meet customers.
Your responsibilities may include:
- Visiting restaurants and restaurant chains.
- Meeting owners and decision-makers.
- Conducting scheduled product demonstrations.
- Attending industry events and networking opportunities.
- Following up with prospects in person where appropriate.
- Developing relationships within Mumbai's restaurant ecosystem.
You should have your own mode of transportation or the ability to travel independently across Mumbai.
Bike, car or any other practical mode of transportation is acceptable.
Lead Generation
Truelabs will provide qualified and relevant leads, but we expect you to be an independent lead generator.
Expected pipeline mix:
70% Self-generated leads30% Truelabs-provided leads
You are expected to use multiple channels, including:
- Cold calling
- Google Maps and local business research
- LinkedIn
- Online databases
- Restaurant directories
- Referrals
- Networking
- Industry events
- Existing professional network
- Direct outreach to restaurant owners
- Other creative prospecting methods
The ability to consistently create your own pipeline is one of the most important requirements of this role.
Key Performance Indicators (KPIs)
You will be measured on both sales activity and revenue outcomes.
Weekly KPI
8–10 qualified product demonstrations per week
These can be online or in-person, but must be with genuine business prospects with a reasonable potential to become Truelabs customers.
Monthly Revenue KPI
Minimum ₹1 lakh of new MRR every month
"New MRR" means recurring monthly revenue from newly acquired customers during that month.
The expectation is not merely to maintain existing business. You are expected to continuously add new MRR to the Mumbai territory.
Initial 90-Day Ramp-Up
During the first three months, the focus will be on building the territory and establishing a strong customer base.
The initial target is approximately:
₹3 lakh MRR by the end of the first 3 months.
Following the initial ramp-up period, the expectation will be to consistently generate:
₹1 lakh+ of new MRR every month.
High performers will be expected to progressively build Mumbai into a significant revenue territory for Truelabs.
CRM & Sales Discipline
All sales activity must be properly recorded in the Truelabs CRM.
You will be expected to maintain:
- Lead details
- Call activity
- Meeting history
- Demo status
- Follow-up dates
- Deal stage
- Commercial discussions
- Expected closure dates
- Customer requirements
- Final sales status
CRM discipline is a core part of the role.
CompensationFixed Compensation
₹50,000–₹60,000 per month
This includes the fixed monthly component and field/travel allowance.
Travel expenses are therefore expected to be managed within the overall compensation structure.
Performance Incentive
15% of the first-year revenue generated from every customer acquired by you.
For example:
If you acquire a customer paying ₹50,000 per month:
₹50,000 × 12 months = ₹6,00,000 first-year revenue
15% incentive = ₹90,000
There is no artificial cap on performance earnings.
Important Incentive Condition
The incentive becomes payable only when the corresponding customer payment is actually received in Truelabs' bank account.
The incentive is calculated on the first year's revenue only.
This creates a direct relationship between your performance and your earning potential.
The better business you close, the more you earn.
Who We Are Looking For
We are looking for someone who is:
- A strong individual contributor.
- Hungry to achieve sales targets.
- Comfortable with outbound sales and cold calling.
- Confident speaking to business owners and senior decision-makers.
- Comfortable with rejection and persistent follow-up.
- Naturally curious about businesses and how they operate.
- Able to identify customer pain points and sell solutions.
- Comfortable conducting product demonstrations.
- Strong at negotiation and closing.
- Highly organized with CRM and follow-ups.
- Comfortable travelling extensively across Mumbai.
- Self-motivated and capable of working independently.
- Driven by targets and incentives.
- Interested in eventually taking ownership of a larger territory and building a team.
ExperienceRequired
2–5 years of sales/business development experience, preferably in B2B environments.
You should have a demonstrable history of generating leads, conducting meetings and closing customers.
Preferred Experience
Experience in any of the following will be an advantage:
- SaaS sales
- B2B technology sales
- Food-tech
- Restaurant technology
- Restaurant POS
- CRM
- Customer engagement platforms
- Loyalty technology
- Digital marketing technology
- Payment technology
- Hospitality technology
Experience selling specifically to restaurants is preferred but not mandatory.
A strong SaaS salesperson with the right hunting mentality can be successful in this role.
What We Expect From You
We are not looking for someone who needs a list of leads every morning and instructions on whom to call.
We are looking for someone who can say:
"Give me a territory and a product. I'll build the pipeline and figure out how to sell it."
You should be comfortable:
- Picking up the phone and calling a stranger.
- Finding your own prospects.
- Getting past gatekeepers.
- Speaking directly to owners.
- Walking into a business when required.
- Travelling across Mumbai for meetings.
- Following up multiple times.
- Handling rejection.
- Negotiating.
- Asking for the sale.
- Owning your numbers.
If you are looking for a purely desk-based 9-to-6 role where leads are handed to you, this is not the right position for you.
Career Growth
This role starts as an individual contributor position, but the long-term opportunity is significantly larger.
A successful salesperson will have the opportunity to:
Phase 1
B2B SaaS Sales Executive
Build your individual customer base and establish yourself as a strong performer.
↓
Phase 2
Mumbai Territory Lead
Take greater ownership of Truelabs' Mumbai business and become responsible for growing the territory.
↓
Phase 3
Build & Manage a Sales Team
Recruit and train junior salespeople, distribute territories/leads, establish sales processes and drive the Mumbai sales organization.
↓
Long-Term Growth
Opportunity to grow into broader sales leadership and territory management responsibilities based on performance.
This role is therefore particularly suited to someone who wants to eventually build and lead a sales organization, rather than remain an individual salesperson indefinitely.
What Success Looks LikeYour first 30 days
- Understand Truelabs thoroughly.
- Learn the product and key use cases.
- Understand the restaurant customer.
- Build your prospecting approach.
- Establish a strong Mumbai pipeline.
- Start consistently generating meetings and demos.
Your first 60 days
- Maintain a consistent flow of qualified demos.
- Develop your own lead-generation engine.
- Build relationships with restaurant owners and chains.
- Start generating meaningful recurring revenue.
- Establish a repeatable sales process.
Your first 90 days
- Target approximately ₹3 lakh MRR in acquired business.
- Consistently generate 8–10 qualified demos per week.
- Build a substantial independent prospect pipeline.
- Establish Truelabs' presence within the Mumbai restaurant ecosystem.
- Demonstrate the ability to independently manage the complete sales cycle.
Thereafter
The core expectation is:
₹1 lakh+ of new MRR every month.
High performance will lead to increased responsibility, territory ownership and the opportunity to build and manage a sales team.
Why Join Truelabs?
- Sell a technology product designed specifically to help businesses grow.
- High ownership over an entire city/territory.
- Significant opportunity to build a market from the ground up.
- Strong performance-based earning potential.
- 15% first-year revenue incentive.
- Direct access to the founders.
- Backend/product support when required.
- Opportunity to transition from individual contributor to sales leadership.
- Opportunity to eventually build and manage your own team.
The Ideal Candidate
The ideal candidate is a street-smart, articulate and highly driven B2B salesperson who knows how to hunt for business.
You understand that sales isn't just about making calls.
It's about:
Finding the right prospect → Getting their attention → Getting the meeting → Understanding their business → Showing them the value → Following up → Closing the deal.
You don't wait for someone else to create your pipeline.
You build it yourself.
Apply If You Are Ready to Build Mumbai for Truelabs
If you have the sales ability, energy and ambition to build a territory from scratch—and eventually build a team around it—we'd like to hear from you.
Pay: ₹100,000.00 - ₹150,000.00 per month
Work Location: Hybrid remote in Mumbai, Maharashtra (Mumbai, Mumbai District)
