Expert in Digital Marketing. It is the procedure which brings site on the top pages of the web index. The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in SEO, SMO, SEM, SMM and Content Creation / writing, is a must. Creatively handle various online marketing tools and be able to work on prominent social media platforms. Good communication skills and ability to work in a team.
Job Location: New Delhi
Experience: 1 - 3yrs
Education: Graduate
Key Responsibilities
Search Engine Marketing & Optimization (SEM/SEO):
- Develop and execute comprehensive SEO strategies to increase organic search rankings and drive relevant traffic.
- Conduct keyword research, competitive analysis, and on-page/off-page SEO audits.
- Plan, create, and manage high-performing PPC campaigns across Google Ads and other search platforms.
- Monitor, analyze, and report on SEO and SEM campaign performance, providing actionable insights for optimization.
Social Media Marketing & Optimization (SMM/SMO):
- Manage and grow our social media profiles, including [List channels, e.g., LinkedIn, Instagram, Facebook, TikTok, X].
- Develop and execute a content calendar that aligns with our marketing goals and brand voice.
- Create and manage paid social media advertising campaigns (e.g., Meta Ads, LinkedIn Ads) to reach target audiences and drive conversions.
- Engage with our online community, respond to comments and messages, and foster a positive brand image.
Content & Creative:
- Design visually appealing graphics, carousels, infographics, and ad creatives using Canva.
- Create and edit engaging short-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
- Ensure all content is on-brand, consistent in style, quality, and tone of voice.
- Stay up-to-date with the latest digital media trends, new platform features, and creative best practices.
Analytics & Reporting:
- Track and analyze key metrics across our website, social channels, and ad campaigns using tools like Google Analytics 4.
- Prepare regular performance reports that translate complex data into clear highlights and recommendations.
Qualifications & Skills
Required:
- [1-3]+ years of proven experience in a digital marketing role with a focus on SEO, SEM, and SMM.
- Demonstrable expertise in managing Google Ads campaigns and implementing SEO best practices.
- Strong proficiency in Canva for creating professional-quality marketing assets.
- Hands-on experience with video editing for social media (experience with tools like CapCut, Adobe Premiere Rush, Final Cut Pro, or similar is acceptable).
- Solid understanding of social media platforms, their respective audiences, and best practices for organic and paid content.
- Experience with Google Analytics, Google Search Console, and social media management tools (e.g., Buffer, Hootsuite, Sprout Social).
- A data-driven mindset with excellent analytical and problem-solving skills.
- Strong written communication and copywriting skills.
Responsibilities and Duties
- All social media accounts management
- Experience in setting up and optimizing Google AdWords, LinkedIn Sales Navigator, Bing and Facebook Ad campaigns.
- Monitor SEO and web traffic metrics
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Monitors and develops reports on competitor activity within social media spaces
- Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)
- Manage end-to-end digital projects
- Ability to build your own team and coordinate with Lead developer team.
- Good Knowledge of social media & content management
- Design and implement a social media strategy to align with business goals
Other Responsibilities
- Prepares reports by collecting, analyzing, and summarizing information.
- ORM (Online Reputation Management)
- Accurately analyzing and assessing statistical data.
- Knowledge – semrush, serpstat, alexa etc.
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Application Question(s):
- We must fill this position urgently. Can you start immediately?
- What is you desired salary per year (in INR)?
Education:
Experience:
- Digital marketing: 1 year (Required)
- Social media marketing: 1 year (Required)
- SEO: 1 year (Required)
- Google Ad Manager: 1 year (Required)
Language:
Work Location: Remote
