The job description for Marketing Executive, Bhiwani role is as follows :
Referral Marketing:
- Identify, connect, and maintain relationships with potential referral sources such as Opticals, local clinics, doctors, diagnostic centres, and pharmacies.
- Regularly visit referral partners to strengthen engagement and ensure continuous patient flow.
- Maintain a record of all referrals received and share periodic reports with the management.
- Develop and implement innovative referral programs to increase conversion and loyalty.
- Ensure adherence to referral documentation protocols (slips, coupons, or digital records).
2. Corporate Marketing:
- Approach and collaborate with corporates, industries, and institutions for Eye check-up camps and tie-ups.
- Organize and coordinate Eye camps, wellness programs, and awareness sessions at corporate premises.
- Build and maintain relationships with HR heads, welfare officers, and CSR departments.
- Follow up on leads generated from corporate activities and ensure proper tracking and conversion.
3. Reporting and Analysis:
- Submit weekly and monthly performance reports (Target vs. Achievement).
- Maintain and update referral and corporate visit trackers.
- Monitor the ROI from referral and corporate campaigns.
4. Branding & Promotion:
- Support centre-level branding activities such as signage, outdoor promotions, and health awareness drives.
- Ensure the organization’s branding standards are maintained during external engagements.
Job Type: Full-time
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
