Job Title: PPC Specialist
Location: Mohali (Work From Office)
Experience: 3+ Years
About the Role
We are looking for a results-driven PPC Specialist with hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have a strong understanding of campaign strategy, optimization, performance analysis, and lead generation.
Key Responsibilities
- Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop and execute paid marketing strategies to generate quality leads and maximize ROI.
- Perform keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and optimize bids, budgets, and ad creatives.
- Track, analyze, and report campaign performance using Google Analytics (GA4) and other reporting tools.
- Conduct A/B testing for ad copies, landing pages, and creatives.
- Manage remarketing and audience segmentation campaigns.
- Collaborate with the design and content teams to create high-performing ad creatives.
- Stay updated with the latest PPC trends, platform updates, and best practices.
Required Skills
- 3+ years of experience in PPC/Digital Advertising.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Experience with Search, Display, Performance Max, Shopping, and Remarketing campaigns.
- Strong analytical skills with the ability to interpret campaign data.
- Experience in budget management and performance optimization.
- Excellent communication and problem-solving skills.
Pay: ₹19,809.76 - ₹60,024.88 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
