# Job Description: Business Development Executive (B2B Lead Generation)
## Position: Business Development Executive
**Company:** Webisdom
**Department:** Sales & Business Development
**Employment Type:** Full-Time
## About the Role
Webisdom is looking for a proactive and result-oriented **Business Development Executive** responsible for generating qualified B2B leads, identifying potential clients, and supporting business growth through outbound sales activities. The ideal candidate should have experience or strong interest in **B2B lead generation, LinkedIn prospecting, email outreach, cold calling, and client acquisition**.
The role involves researching target companies, connecting with decision-makers, nurturing prospects, and creating sales opportunities for Webisdom’s digital services.
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## Key Responsibilities
### B2B Lead Generation & Prospecting
* Research and identify potential B2B clients based on target industries and business requirements.
* Generate qualified leads through multiple channels including:
* LinkedIn Sales Navigator / LinkedIn outreach
* Apollo.io
* Lusha
* Email databases and lead generation tools
* Industry directories and online research
* Build and maintain a database of prospective clients and decision-makers.
* Identify key contacts such as CEOs, Founders, Marketing Heads, HR Heads, and Business Managers.
### LinkedIn Lead Generation
* Develop and execute LinkedIn prospecting strategies.
* Find relevant prospects and send personalized connection requests and messages.
* Engage with potential clients through LinkedIn networking.
* Maintain regular follow-ups with prospects.
### Email Marketing & Outreach
* Create targeted B2B email lists.
* Prepare personalized cold email campaigns for potential clients.
* Manage follow-up sequences and track responses.
* Improve outreach strategies based on campaign performance.
### Cold Calling & Sales Development
* Make outbound cold calls to prospective clients.
* Introduce Webisdom’s services and understand client requirements.
* Schedule meetings/demo calls with qualified leads.
* Maintain proper call records and follow-up activities.
### Client Research & Market Analysis
* Research companies, industries, and market trends.
* Understand client challenges and map Webisdom solutions accordingly.
* Maintain CRM records with accurate lead information.
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## Required Skills
* Strong communication and interpersonal skills.
* Good understanding of B2B sales and lead generation processes.
* Experience with LinkedIn prospecting and outreach.
* Knowledge of tools like:
* Apollo.io
* Lusha
* LinkedIn Sales Navigator
* CRM tools
* Email automation tools
* Ability to write professional cold emails and sales messages.
* Good convincing and negotiation skills.
* Self-motivated with target-oriented approach.
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## Preferred Experience
* 0–2 years of experience in:
* Business Development
* Lead Generation
* Inside Sales
* B2B Sales
* Digital Marketing Sales
Freshers with strong communication skills and sales interest can also apply.
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## Performance Metrics (KPIs)
* Number of qualified leads generated.
* Number of meetings booked.
* Email outreach performance.
* LinkedIn engagement and connections.
* Conversion of prospects into sales opportunities.
* Follow-up efficiency and CRM management.
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## Qualifications
* Bachelor’s degree in Business, Marketing, Sales, or related field preferred.
* Strong willingness to learn B2B sales and digital services.
* Ability to work independently and achieve targets.
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## What Webisdom Offers
* Opportunity to work with a growing digital services company.
* Hands-on experience in B2B sales and client acquisition.
* Learning opportunities in digital marketing, technology services, and business growth.
* Performance-based growth opportunities.
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Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: Remote
