Digital Marketing Agency / App Growth Partner

Silent Infotech -
Ahmedabad, Gujarat

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Job details

Qualifications

Keyword research
Mobile applications
Digital marketing
SaaS
AI
Performance marketing
Mobile marketing

Full job description

Ahmedabad / Gandhinagar, India

Experience

Proven track record in large-scale app growth & performance marketingEngagement Type

Job Overview

Silent Infotech is looking for an experienced Digital Marketing Agency / App Growth Partner to execute a 360° digital marketing strategy for promoting our mobile application across global markets.

The primary objective of this engagement is to scale app installs to 10 lakh (1 million) downloads within 3–4 months, while maintaining quality users, engagement, and measurable ROI.

We are looking for a strategic partner—not just an execution agency—who can take complete ownership of planning, execution, optimization, and reporting across all relevant digital channels.

Key Responsibilities

1. Growth Strategy & Planning

Design a full-funnel app growth strategy (Awareness Install Activation

Retention)
Define clear KPIs, benchmarks, CAC targets, and download projections
Identify high-potential geographies, platforms, and audience segments
Plan aggressive yet sustainable scaling strategies

2. Paid Acquisition (Core Focus)

Execute and optimize high-volume app install campaigns across:
Google App Campaigns (UAC)
Meta Ads (Facebook & Instagram)
Apple Search Ads (if applicable)
Other relevant paid channels (TikTok, DSPs, etc.)
Continuous A/B testing of creatives, audiences, and bidding strategies
Optimize CPI, CPA, and post-install events

3. Creative & Messaging Strategy

Develop high-performing ad creatives:
Videos, static banners, short-form reels
App store-focused creatives
Craft compelling ad copy aligned with app value propositions
Work closely with our internal team to align branding and messaging

4. App Store Optimization (ASO)

Keyword research and optimization for Google Play & App Store
Improve conversion rates from store listing to installs
A/B testing of icons, screenshots, descriptions, and videos

5. Organic & Influencer Growth (Support Channel)

Plan and execute influencer marketing campaigns (micro & macro influencers)
Drive organic installs through content-led strategies
Support social media growth with performance-backed content

6. Analytics, Tracking & Optimization

Set up and manage tracking using:
Firebase / GA4
App attribution tools (AppsFlyer, Adjust, etc.)
Monitor install quality, retention, cohorts, and LTV
Weekly performance reviews and rapid optimization cycles

7. Reporting & Communication

Share weekly performance reports with actionable insights
Transparent reporting on spend, installs, CPI, and ROI
Proactively suggest scaling or corrective actions

Required Skills & Experience

Proven experience scaling mobile apps to high-volume installs (100K+ / 1M+)
Strong expertise in performance marketing for mobile apps
Hands-on experience with Google UAC, Meta Ads, and app attribution tools
Ability to manage high ad budgets with accountability
Strong creative testing and optimization mindset
Data-driven decision-making approach
Experience working with SaaS, AI apps, or consumer tech products is a plus

What We Expect from the Agency?

Ownership mindset with clear accountability
Performance-driven approach, not vanity metrics
Ability to move fast, test aggressively, and scale winners
Clear roadmap to achieve 10 lakh downloads in 3–4 months

Why Partner with Silent Infotech?

Opportunity to work on a scalable AI-driven mobile app
High-growth mandate with decision-making flexibility
Long-term collaboration potential beyond this campaign
Transparent communication and fast approvals

Apply Now