Job Description:
Creative Strategist & Brand StorytellerRole OverviewWe are seeking a Creative Strategist & Brand Storyteller to shape our personal care and cosmetics narrative.
You will merge consumer insights with disruptive creativity to fuel brand growth.
This role sits at the intersection of brand equity, digital innovation, and performance marketing.
Key Responsibilities Creative Strategy & Ideation
- Develop multi-channel creative strategies for product launches and campaigns.
- Translate complex cosmetic ingredient science into accessible, consumer-facing benefits.
- Pitch disruptive visual and textual concepts for packaging, digital, and retail.
- Analyze beauty industry trends and competitor creative footprints continuously.
Brand Storytelling & Content
- Own the brand voice across website, social, retail, and email channels.
- Write compelling, compliant copy for skincare and cosmetic product packaging.
- Brief design and video production teams to ensure visual storytelling alignment.
- Script high-converting video concepts for TikTok, Instagram Reels, and YouTube.
Growth-Led Thinking
- Collaborate with performance marketing to optimize ad creatives based on data.
- Hook audiences in the first 3 seconds of digital video formats.
- A/B test copy, hooks, and visual formats to lower Customer Acquisition Cost (CAC).
- Map content strategies to specific stages of the beauty consumer funnel.
Requirements Experience & Education
- 5+ years of creative strategy or copywriting experience.
- Proven portfolio in beauty, personal care, fashion, or wellness sectors.
- Experience working within direct-to-consumer (DTC) e-commerce frameworks.
Shared Your cv and portfolio on [email protected]
Pay: ₹26,466.36 - ₹67,272.29 per month
Application Question(s):
- Did you work with personal care or cosmetic industry ?
Work Location: In person
