Job Title: AdWords Specialist
Company: Memat Digi Pvt. Ltd.
Segments: MematGo.com | Flypped.com
Location: Shakurpur, Delhi
Job Type: Full-Time
Experience Required: 4+ Years
About the Company
Memat Digi Pvt. Ltd. is a creative digital marketing agency providing end-to-end digital solutions, including branding, performance marketing, content creation, and social media management. In addition to client services, we manage our in-house platforms—MematGo.com, an e-commerce platform specializing in customized gifting products, and Flypped.com, a digital media platform covering news, Bollywood updates, lifestyle, travel, and health & fitness content.
Role Overview
We are seeking an experienced AdWords Specialist to independently plan, execute, optimize, and scale paid advertising campaigns. The ideal candidate will have proven expertise in e-commerce ads, lead generation campaigns, and managing high-budget accounts across US, European, and Gulf markets. This role requires strategic thinking, strong analytical skills, and hands-on experience across multiple industries and advertising platforms.
Key Responsibilities
Campaign Planning & Management
- Plan, launch, and manage PPC campaigns on Google Ads, Bing Ads, and other paid platforms.
- Execute e-commerce performance campaigns, including Shopping Ads, Performance Max, Search & Display campaigns.
- Run and optimize lead generation campaigns for service-based businesses.
- Efficiently manage daily, monthly, and lifetime campaign budgets.
- Monitor keyword bids, Quality Score, CTR, CPA, ROAS, and other performance metrics.
Strategy, Optimization & Growth
- Develop results-oriented paid media strategies aligned with business and client objectives.
- Conduct continuous A/B testing for ads, landing pages, and audience targeting.
- Optimize campaigns for international markets, including USA, Europe, and Gulf countries.
- Identify opportunities to scale campaigns while maintaining efficiency.
- Recommend improvements in account structure, keyword targeting, audience segmentation, and conversion funnels.
Analytics & Reporting
- Track, analyze, and report campaign performance using Google Analytics, Google Ads, Bing Analytics, and other tools.
- Generate actionable insights and present performance reports.
- Ensure accurate conversion tracking, tag implementation, and event tracking.
Required Skills & Experience
Experience & Qualifications
- 5+ years of hands-on experience in Google Ads / PPC / SEM.
- Proven expertise in running e-commerce and lead generation campaigns.
- Experience managing campaigns across multiple industries (e-commerce, real estate, healthcare, education, IT services, etc.).
- Hands-on experience with US, European, and Gulf markets.
- Experience managing medium to high ad budgets.
- Bachelor’s degree in Marketing, Business, or a related field.
- Google Ads Certification (preferred).
Technical & Platform Skills
- Strong knowledge of Google Search Ads, Display Network, Shopping Ads, Performance Max, Remarketing, and Audience Targeting.
- Experience with Ads 360 (DoubleClick Search) is a plus.
- Proficiency in MS Excel, PowerPoint, and reporting dashboards.
- Strong understanding of conversion tracking, Google Tag Manager basics, and attribution models.
Platforms & Campaign Exposure (Must Have)
- Google Ads (Search, Display, Shopping, Performance Max)
- Bing Ads
- YouTube Ads
- Remarketing & Audience-based campaigns
Budget & Performance Handling
- Experience managing mid to high-level monthly ad budgets.
- Strong focus on ROI, CPA reduction, and ROAS improvement.
- Ability to scale campaigns while maintaining performance benchmarks.
Why Join Memat Digi Pvt. Ltd.?
- Work with international clients across diverse industries.
- Manage high-impact, performance-driven campaigns.
- Gain exposure to advanced paid marketing strategies and tools.
- Thrive in a collaborative, growth-focused, and fast-paced environment.
- Strong opportunities for learning and career advancement in digital advertising.
Pay: From ₹40,000.00 per month
Benefits:
Work Location: In person
