Role description
Key Responsibilities
Design, implement, and maintain Adobe Analytics tracking across web and mobile platforms.
Configure and manage Adobe Launch/DTM for tag management.
Collaborate with product, marketing, and engineering teams to define tracking requirements.
Develop custom JavaScript code for advanced tracking needs.
Validate and troubleshoot analytics implementations to ensure data accuracy.
Create dashboards and reports to provide actionable insights.
Support integrations with other Adobe Experience Cloud products (Target, Audience Manager, Campaign).
Stay updated on Adobe Analytics best practices and industry trends.
Required Skills & Qualifications
Strong hands-on experience with Adobe Analytics (implementation and reporting).
Proficiency in Adobe Launch/DTM for tag management.
Solid knowledge of JavaScript, HTML, CSS for custom tracking solutions.
Experience with debugging tools (e.g., Adobe Debugger, Charles Proxy, browser dev tools).
Understanding of web technologies, cookies, and data layers.
Familiarity with Adobe Experience Cloud ecosystem.
Excellent problem-solving and communication skills.
Bachelor’s degree in Computer Science, Information Technology, or related field.
Skills
adobe analytics,performance optimization,adobe launch,adobe experience cloud,adobe experience platform,agile,rest api,
About UST
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.
