We are looking for an experienced Performance Marketing Specialist to manage and scale the paid marketing efforts for our D2C fashion accessories brand.
About the Brand
We are a retail fashion accessories brand catering directly to consumers (B2C), focused on driving profitable growth through digital marketing.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads.
- Drive customer acquisition while maintaining profitable ROAS and CAC targets.
- Scale campaigns based on performance and business objectives.
- Create and test new audiences, creatives, and campaign strategies.
- Monitor daily campaign performance and optimize budgets.
- Track key metrics including ROAS, CAC, CPA, conversion rate, AOV, and customer lifetime value.
- Work closely with the creative team to develop high-performing ad creatives.
- Analyze campaign data and provide actionable insights with regular performance reports.
- Implement remarketing and retention campaigns to improve conversions.
Requirements
- Proven experience in Performance Marketing for D2C/B2C brands.
- Experience working with fashion, lifestyle, accessories, beauty, or apparel brands is highly preferred.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Good understanding of Google Analytics, Meta Pixel, Conversion API, and tracking tools.
- Ability to optimize campaigns based on data and profitability rather than just ROAS.
- Strong analytical and communication skills
Pay: ₹5,000.00 - ₹10,000.00 per month
Application Question(s):
- Have you managed performance marketing for a D2C fashion, apparel, handbags, jewellery, or accessories brand? YES/NO
- During a Google Meet, would you be able to share your screen and show the Meta Ads Manager and Shopify dashboard of a current or past client (with sensitive information hidden if required) to demonstrate your work? YES/NO
- What is your current work arrangement? * ☐ Full-time Freelancer
- ☐ Agency Employee
- ☐ Agency Owner
- How many D2C clients are you currently managing for performance marketing?
- What is your expected monthly retainer fee for handling performance marketing for a D2C fashion accessories brand?
- ₹ ______ per month
Work Location: Remote
