Job Description – Digital Marketing Executive (MBA)
Company: CogniAI Advanced Research Solutions Pvt. Ltd.
Position: Marketing Executive
Location: Perungudi, Chennai (Work from Office)
Employment Type: Full-Time
Experience: Freshers to 2 Years
Qualification: MBA (Marketing) / PGDM (Marketing)
About CogniAI
CogniAI Advanced Research Solutions Pvt. Ltd. is an AI-first technology company delivering innovative solutions across Healthcare, Government, Enterprise Automation, and Civil Engineering. We leverage Artificial Intelligence, Automation, and Cloud Technologies to help organizations improve efficiency and accelerate digital transformation.
We are looking for an enthusiastic and creative Marketing Executive to support our branding, digital marketing, lead generation, and business growth initiatives. This role is ideal for MBA graduates who are passionate about technology marketing and building strong customer engagement.
Key Responsibilities
- Plan and execute marketing campaigns to increase brand awareness and generate qualified leads.
- Create marketing content for social media, websites, email campaigns, presentations, brochures, and promotional materials.
- Manage the company's presence across LinkedIn and other digital platforms.
- Coordinate digital marketing initiatives, including SEO, SEM, email marketing, and paid campaigns.
- Conduct market research, competitor analysis, and customer trend analysis.
- Identify new business opportunities and support lead generation activities.
- Assist the sales team with marketing collateral, proposals, and client presentations.
- Organize webinars, product demonstrations, events, and marketing campaigns.
- Monitor campaign performance and prepare reports with actionable insights.
- Work closely with product, engineering, and business development teams to promote AI solutions effectively.
- Maintain CRM and marketing databases to track campaigns and leads.
- Build relationships with clients, partners, and industry stakeholders.
Required Qualifications
- MBA / PGDM with specialization in Marketing from a recognized institution.
- Freshers or up to 2 years of experience in marketing, business development, or digital marketing.
- Strong communication and presentation skills.
- Excellent written and verbal English communication.
- Good analytical and problem-solving skills.
- Ability to work independently as well as in a team environment.
- Strong organizational and time management skills.
Preferred Skills
- Digital Marketing
- Social Media Marketing
- Content Writing
- Email Marketing
- Lead Generation
- Market Research
- Brand Management
- SEO & SEM fundamentals
- Microsoft Office (Excel, PowerPoint, Word)
- Canva or Adobe Creative Suite (basic knowledge)
- CRM tools (HubSpot, Zoho CRM, Salesforce, or similar)
- Google Analytics (basic understanding)
What We Offer
- Opportunity to work in a fast-growing AI technology company.
- Exposure to B2B marketing and enterprise technology solutions.
- Hands-on experience in digital marketing, branding, and business development.
- Mentorship from experienced leaders and cross-functional teams.
- Career growth with continuous learning and development opportunities.
- Competitive salary and performance-based incentives
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
