Job Responsibilities:
Social Media Marketing Specialist – AI & Finance Domain Position Title: Social Media Marketing Specialist Experience Required: 4–6 Years Department: Marketing & Brand Communications Location: H.O. Gurgaon About the Role We are seeking a dynamic and result-oriented Social Media Marketing Specialist to drive our digital presence and brand engagement in the AI and Finance domain for our New AI Brand. The ideal candidate should have hands-on experience in managing social media campaigns, creating engaging content, building online communities, and driving measurable growth through strategic social media marketing initiatives. The candidate should be capable of understanding complex AI and financial concepts and converting them into impactful, audience-friendly digital content. Key Responsibilities Social Media Strategy & Management Develop and implement comprehensive social media marketing strategies aligned with business objectives. Manage and grow company presence across platforms including LinkedIn, X (Twitter), Instagram, Facebook, YouTube, and emerging digital channels. Plan and execute monthly content calendars focused on AI, fintech, lending, investments, and financial technology trends. Ensure consistency in brand messaging, tone, and visual identity across all social media platforms. Content Creation & Campaign Execution Create engaging and high-quality content including posts, videos, reels, carousels, infographics, blogs, and thought leadership snippets. Simplify complex AI and financial topics into easy-to-understand and engaging content formats. Coordinate with design, content, product, and business teams for campaign execution. Run campaigns for product launches, webinars, events, partnerships, and brand-building activities. Performance Marketing & Lead Generation Manage paid social media campaigns to drive brand awareness, website traffic, and lead generation. Optimize campaigns based on performance metrics and ROI. Work closely with digital marketing and performance teams for audience targeting and retargeting strategies. Analytics & Reporting Monitor and analyse social media performance metrics such as engagement, reach, impressions, clicks, conversions, and follower growth. Prepare periodic MIS and performance reports with actionable insights. Track competitor activities, industry trends, and emerging social media practices. Community Engagement & Brand Building Build and engage online communities across platforms. Respond to audience queries, comments, and messages in a timely and professional manner. Support leadership branding and employee engagement initiatives on social media. Maintain positive brand reputation and manage escalations when required. Required Skills & Qualifications 4–6 years of experience in social media marketing, preferably in AI, fintech, finance, SaaS, or technology sectors. Strong understanding of social media platforms, trends, algorithms, and best practices. Excellent copywriting, communication, and storytelling skills. Experience with tools such as Meta Business Suite, LinkedIn Campaign Manager, Canva, Hootsuite, Buffer, HubSpot, Google Analytics, etc. Knowledge of paid advertising campaigns and lead generation strategies. Basic understanding of AI, financial services, digital lending, fintech ecosystem, or investment products will be preferred. Ability to work in a fast-paced and target-driven environment. Preferred Qualifications Experience in B2B and B2C marketing. Familiarity with short-form video content and influencer collaborations. Understanding of SEO, digital marketing funnels, and content marketing strategies. Experience handling founder or executive social media profiles is an added advantage. Key Competencies Creative and analytical mindset Strong execution and multitasking ability Excellent stakeholder management skills Data-driven decision-making approach Passion for digital trends, AI, and financial innovation What We Offer Opportunity to work in a rapidly growing AI & finance ecosystem High ownership and learning exposure Collaborative and growth-oriented work culture Competitive salary and performance-based incentives Opportunity to work on innovative digital campaigns and brand initiatives Application Process Interested candidates can share their updated resume along with social media portfolios/campaign samples at [email protected] / [email protected]
